Marketing

Why We Use Greeting Card Envelopes

Here is a fact that you may not know – mail is more likely to be opened when is wrapped inside an attractive envelope. And since it is an absolute necessity in this business that you preempt the competition and that you build a rapport with clients, the manner in which you send your message is also important. Thus, there are several advantages to using greeting cards and greeting card envelopes to reach out to clients and strategic partners, e.g. attorneys, bankers, etc.

  • Greeting cards and envelopes come in a variety of sizes and colors: Thus, you have already distinguished your correspondence to the other mail your partners and clients receive. Moreover, the texture, color and size can also be personalized to fit your needs and the content of the mail you are sending.
  • Greeting cards and envelopes are more likely to be saved: People have a habit of saving greeting cards and even the envelopes they came in. This means that they are less likely to be lost or thrown away unlike e-cards.
  • Greeting cards and envelopes are tangible: Because clients can physically touch the correspondence you send them, they are more likely to view its contents as being reliable.
  • Greeting card envelopes are personal: As we have said before on this blog, rapport building is an essential part of what you do as a real estate professional. It is a vital part of yourmailbox motivator communications with your strategic partners as well as your clients. Correspondence sent in an attractive, customized envelope is more personal and attention getting. Clients will know that you have their specific needs in mind when you send your message this way.

The Advantages of Sending Physical “or Snail Mail”

Of course, in our digital age it is fair to ask if sending a physical piece of mail to someone is even practical. We say it is for the following reasons.

  • Direct mail can extend your personal brand.
  • Direct mail can be personalized and its results measured accurately
  • Direct mail can be more cost effective than heading a digital campaign.

For these reasons, we suggest that your probate property strategy include regular mailings to clients and partners. This will make your correspondence stand out from others. We also suggest that in order to grow your listing leads that you join our program. We can help you automate your probate leads marketing program and get results quickly.

Why You Should NOT Scrub Your Probate Leads…EVER

Let me preface this post by saying we are here to serve the consumer and our Subscribers who trust us to provide probate leads to reach them, and everything we do and suggest is with that in mind first.

A common misconception is that the “deceased last known address” column is the MOST important thing we give you.  I’m here to cast it in stone that it is the LEAST important column in all of the data we give you.  The Personal Representative’s phone number is the MOST important data we give you and their address and the attorney info is close behind.

Because of this misconception, 0ne of the most common things I hear from new Subscribers who are high-analytical is “Well, we need to scrub out list first then we’ll start…” or some variation of it.  I’ve covered this on many Mastermind calls but I realize that we have so much content it sometimes gets buried in the hundreds of hours of archives so I made this video for you:

It’s ultimately up to you how you approach this campaign and how you run your business, but I’ve trained thousands of agents and brokers over the last couple of years and I’ve seen millions of dollars made by those who take our advice, so I’m set in my opinion on this.  Remember, we didn’t ask you or anyone else to sign a contract so everything we teach is to make you successful so you trust our opinion and stick around.  Now get out there and make the world a better place!

Hopefully this was helpful for you.  For more Tips from the Trainer videos click here

If you are not a subscriber but want to learn more about how many probate leads we have in your county, click Check Your County above or simply call Jim at (844) 532-3369 so he can answer any questions you have and let you know how many leads we’re gathering in your county and what the cost is.

Mailing Mistake May Miss Million$

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It’s always great when I can share a tip from a subscriber … especially when that subscriber is one of our oldest and most successful. I had the pleasure of learning this info yesterday in just such a conversation. I was speaking with this subscriber about a technical question he’d called me about. After answering his technical question, he mentioned that he was really excited to be back on track after changing brokers in the middle of last year. Based on a previous conversation, I knew that he’d been the new office’s agent of the month several times already and had enjoyed a couple of million dollar months, so I was curious about what “back on track” meant. His answer was enlightening.

He said that he’d been sending his letters out faithfully, but that he’d noticed they’d not been generating the same results as before. Initially he was concerned that maybe his new broker might have a less favorable reputation than his previous one, but that was before he noticed that several of the other agents in his office were offering homes with “estate sales” and the LIGHT BULB WENT OFF for him. When he’d changed brokers, he’d started adding the new office’s phone number to his mailings as well as his direct line. Then, he looked to see who the sellers were on the properties his officemates had listed and indeed, they were ones he’d mailed to.

Initially, he was concerned that he might have been been poached. However, he was pretty comfortable that was not the problem. Then he listened to the receptionist take a few calls and realized that if someone called the office and asked for probate and didn’t ask for him specifically, it went to whoever was available. He immediately stopped listing the office number on his letters and now, in the last 30 days, he’d taken one new listing already and had three more immediate listing appointments. I’d say he was definitely back on track!

However, be aware that when YOU are paying for your marketing, you must make sure YOU are reaping ALL THE BENEFITS the benefits. In your letters, whether we do them for you via Mailbox Motivator or you’re still doing them yourself, be sure you are driving the traffic to you, not feeding the rest of your office. List ONLY your phone number and it’s also one of the reasons we recommend using one of the special probate-focused websites we provide.  Control your lead flow and make sure your lead flow funnel points directly and ONLY INTO YOUR BANK ACCOUNT.