One of our Subscribers called in this morning with a common concern of those in competitive markets. He was finding that many of the Personal Representatives on his list have already sold the property and wanted to discuss conversion rates for probate leads. This happens. Many families list the property even before the death because they need to dispose of assets to pay for long-term care or they are downsizing or a myriad of other reasons. Don’t focus on houses you can’t list, this just detracts you from ones you can list.
The good news is, he was blown away that out of 100 calls he has already had 45 conversations which DESTROYS his usual contact rate of 3 per 100 when prospecting expired listing leads. In the past year our best prospectors have reported a 2:1 contact ratio during the suggested time blocks (Tue/Wed/Thur from 8am-10am and 4pm-7pm) so his findings are in line with theirs. There is no problem with his leads or his market he just hasn’t found the folks that DO need his help yet. Successfully listing properties requires diligent effort and discipline…PERIOD.
So, in this week’s Tips from the Trainer we discuss the mindset it takes to succeed and the conversion rates for probate leads when you are diligently prospecting. Enjoy…
