Author - Chad Corbett

Tips for Writing Effective Yellow Letters

The more technologically-advanced the world gets, the more some of us are tempted to abandon methods of communication that seem quaint and out-dated. Well, a yellow letter is a method of communicating with sellers that seems quaint on the surface but can be effective when it is crafted in the correct manner. In other words, communicating with potential sellers is never going to be out-dated. And communication – both written and oral – is a large part of what we as real estate professions do.

What Are Yellow Letters?

Yellow letters are a form of direct mail marketing utilizing yellow, lined paper in order to look more personal. As such, some of the rules governing how to effectively use other kinds of direct mail apply to yellow letters as well. Some of them do. Yellow letters can be very effective when you create them in such a manner as to stand out from the tons of other mail your prospects receive on a daily basis. Here’s a quick primer on how to add color to your real estate marketing efforts using yellow letters.

  • Know your audience: You must know something about the people you are trying to reach in order to tailor your pitch to fit their needs. Otherwise you will be taking shots in the dark and blowing your advertising budget. Do your research first.
  • Carefully draft your letter: Make a draft before composing your letter and watch things such as length and word usage. Be sure to add as much detail as you can so that interested consumers can reach you if they want.
  • Tell them what you want them to do: Never assume readers know what it is that you want them to do. Make your call to action clear and succinct.
  • Create the actual letters: After you have created a framework for your letter it will then be time to write them. If you are not confident in your writing abilities, you can hire others to do this.
  • Track your data: Just as with any advertising campaign you will need to be able to track your results so that you will have actionable data when you need it.writing

Although there are expenses involved in creating, tracking and utilizing the data gathered by yellow letters, they should still be an essential part of your overall marketing strategy. Another part of your marketing strategy that you should utilize is our probate real estate leads. These – and the education our archival phone conferences can bring you – can help give you the edge over the competition. Real estate lead generation websites are also a tool that the successful professional can use to grow his/her business.

Ask The Expert – Ivan Oberon – Leveraging Private Money for Your Real Estate Business

Thinking About Taking Your Real Estate Business to the Next Level? START, don’t wait.

In this episode of Ask The Expert, Ivan Oberon joins us to discuss different ways entrepreneurs and the success-minded can become better leaders in their business, personal and financial lives, so that they can continually increase their own value – all without letting funding become a chokepoint.  In addition to offering personal anecdotes and tips for staying motivated, Ivan and Chad also discuss some of their favorite resources for self-motivating success and accountability.

 

 

Why You Shouldn’t Let Financial Fears Block You from Success:

Real estate professionals have plenty of hats to choose from – and there is certainly opportunity to find success and create wealth with any of these hats.

However, many real estate professionals feel stuck wearing the same hat they’ve been wearing, believing they “cannot” invest and grow their wealth and financial security because they feel unsure and uneasy about one of two things:

  1. They have not saved up what they think would be the required amount of money to start down a new path, or
  2. They don’t know how or where to invest the funds they do have.
There are plenty of alternatives to waiting until you can do it on your own (or giving up entirely):
You don’t have to have liquid capital if you know your credit options.
You don’t have to go in blind and leave high yields up to luck.
You don’t have to be a landlord to secure your money to real estate.
You don’t need to wait for an opportunity to find you.
The biggest advantage is doing at all, because 99% of people are comfortable wearing the same hat forever.
Research, reach out, ask questions, touch base with lost contacts, and continue to grow your network with like-minded professionals.  The Fortune is in the follow-up!

Interested in one-on-one coaching with Ivan? Get in touch here

 


About the Expert – Ivan Oberon

Ivan Oberon

Ivan Oberon is a Certified Speaker, Coach & Trainer with the John Maxwell Team and a seasoned Real Estate Investor who has participated in nearly 500 transactions. It is his passion to help you reach higher levels of Success, Awareness, Fulfillment, Focus, Inspiration and Financial Freedom and Security in your life!.

Ivan’s journey into Personal Development Speaking and Real Estate Investing began in 2004. The final catalyst, which ignited his passion to pursue this space and to help others do the same, came through a renewed awareness in the aftermath of a devastating divorce.

Filled with purpose to provide for his two daughters and care for his now aging parents Ivan set off into entrepreneurship, Real Estate Investing, Leadership Training and continual Personal Development.

Ivan’s mentors include industry experts such as John Maxwell, Brendon Burchard and Tony Robins. He has been featured in Private Lender Magazine, Bloomberg Radio, Community Investor Magazine, Realty 411 Magazine and Today’s Practice Magazine.

Check out Ivan’s 31 Things You Should Know About Me.

 

Connect with Ivan:

LinkedIn: https://www.linkedin.com/in/ivanoberon

Facebook: https://www.facebook.com/ivanoberon

YouTube: https://www.youtube.com/user/IvanOberon


 

 

 

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Check Your County for Probate Leads

 

 

Ask The Expert – Hiring a Real Estate Virtual Assistant to Help Grow Your Business

Closing Tips for Master Real Estate Professionals

You can schmooze clients, build relationships with various partners and acquire the best real estate leads possible via our probate lead list but at the end of the day it’s all about making the sell. This is the biggest challenge that real estate professionals face. In order to advance your career and propel your business forward, here are some of our carefully researched closing tips.

  • Keep it simple: Don’t overwhelm your client with facts and figures. Yes, they need information to make the best decision, but communicate this data in a personable and direct manner. Of course, you will want to provide the client with any information he/she solicits from you but do this mainly when you are sure they are interested in using your services.
  • Offer multiple options: By presenting multiple options to a potential client you will be able to guide them towards the outcome that works best for them. The reward you will get for these efforts is a customer who trusts you.
  • Listen: There is an old saying that goes “selling isn’t tell, its listening.” You can easily end up pushing your client towards a property he/she is not interested in by not listening to him/her. Ask key questions of your client and listen closely. This will help you know what they need from the start, it will help you gain their trust and respect and it will prevent you from wasting your time in that it will prevent you from guiding your client in a direction they do not wish to go.house
  • Work on your script: Scripts are not bad things. They are not amateurish. They are good. Scripts help you to organize your thoughts and direct your pitch to your client.
  • Ensure constant contact and communication: Make sure that your client can reach you when they need to. Having your client believe you are ignoring them is a surefire way to alienate him/her. Upon your first contact with them, give them all your contact details and let them know when they can reach you.

Of course, we can give you more detailed information on how to expand the following tips. These are just a thumbnail of some strategies you should be using to seal the deal as it were. We have on our site a conference call archive that you can access for more details and of course we have Probate Mastery training that consists of three comprehensive sessions (7 to 9 hours total). These will tell you everything you need to know to turn our vetted leads into clients.

Probate Leads for Wholesaling – Chad Corbett Joins Eddie Hayes on the Wholesale Mastermind Podcast

GET MORE LISTINGS AND CLOSE MORE  WHOLESALING DEALS BY BECOMING THE PROBATE EXPERT IN YOUR MARKET 

How many times have you tried to get probate leads and didn’t know how to get them or have gotten a hard time at the courthouse? Well, look no further!

I just got done interviewing Chad Corbett from All The Leads (and if you’re a subscriber here, you already know him!) today and I want to talk about using PROBATE LEADS for wholesaling deals!

 

GET INSTANT ACCESS TO PROBATE LEADS IN YOUR MARKET TODAY!

 

All The Leads is the all in one shop for probate leads nationwide. They send actual humans to the courthouses to pull these leads for you.

If you’re ready to start getting these deals, you can jump HERE.

I’m using their services myself and I LOVE IT! I’ll be posting an update video next weekto let you all know how its coming along! Stay Tuned

Listen to this episode on the podcast! https://anchor.fm/eed

If you need a wholesale real estate coach, apply to get Coached by The Wholesale Coach today: https://www.edwardhayes.org/Apply

Wholesaling eBook: How To Wholesale 2+ Houses Per Month And Earn Six-Figures
https://www.mywholesalecoach.com

BEST Motivated Seller & Cash Buyer Leads Online
https://www.motivatedsellerleads.org

JOIN My Wholesaling Facebook Group: Wholesale Deals And Strategies
BLOG: https://thewholesalecoach.wordpress.com
YOUTUBE: https://www.youtube.com/channel/UC0zv9IGNlt9RMEYe_NRokKg

My Services:
Wholesale Real Estate Coaching: https://www.edwardhayes.org/Apply
Wholesale Real Estate Online Course: http://bit.ly/FreedomGPS
Get Contracts, Skip Tracing, Leads, Downloads And Trainings At The Wholesale Coach Website: https://www.edwardhayes.org

—-

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By Ed Hayes –
The Wholesaling Mastermind was created with new wholesalers in mind. We teaches students all across the nation how to set up wholesaling businesses and make way more money than they imagined possible. Get connected for more exclusive interviews, property breakdowns and answers to common wholesaling questions.

Best Home Staging Tips (Including Virtual Staging)

Even the best real estate leads are only as good as the property that is being sold. Or to put it more precisely, the best leads are made better with the proper staging of the property involved. And let’s face it – in real estate it is all about putting the best face possible on a given property. This is why we’ve boiled down five essential home staging ideas that are both easy to do and proven to bring in the money. Hopefully, these tips will add to your arsenal of education, our probate marketing courses and our vetted leads.

  • Go digital to stage on a budget: Virtual staging is the latest thing and it expands the scope of who your potential clients can be. Use one of the many real estate imaging services to create virtual furnishings that look almost impossible to differentiate from the real thing. This will help potential buyers picture themselves in the home you are trying to sell them far easier.
  • Have pictures taken of the home before you stage it: To give potential buyers a better idea of how they would decorate a space, have your photographer take pictures of the listing empty before you stage it. This will also spare you the cost that your virtual stager would charge to remove furniture and then photograph that space.home
  • Change outdated lighting fixtures: Lighting fixtures are usually such a prominent feature in most homes that it would be a huge mistake to not replace old ones as a part of the staging process. Fortunately, lighting fixtures are non-structural features of a home that can be switched out fairly easily. Moreover, a shiny new lighting fixture adds a touch of class to a home.
  • Make sure the home is cleaned inside-and-out before you stage it: Take the time and effort to make sure that the outside of the home is in tip top shape and that it has curb appeal. Make sure that the home is power-washed, that its gutters are clean, that its lawn is manicured, etc.
  • When in doubt, bring in a professional home stager: The majority of sellers and even real estate professionals have no idea to how stage a home so that it has optimal appeal. If needed add professional stagers to your network of partners.

According the National Association of Realtors, staging a home increases its value by anywhere from 6 to 10%. This is why it would be foolish to neglect this vital part of selling an estate once you have the leads and education we can offer you.

Ask The Expert – Hiring a Real Estate Virtual Assistant to Help Grow Your Business

Thinking About Hiring a Virtual Assistant to Help Get More Leads, Listings, and Closings in Your Real Estate Business?

In this episode of Ask The Expert, Daniel Ramsey from MyOutDesk joins us to discuss WHY and HOW you should hire a virtual assistant if you are out of time and bandwidth in your real estate business.  From lead generation, marketing assistance, handling follow-ups and appointment setting calls, to assisting with different tasks throughout the transaction through to closing, Virtual Assistants are a valuable tool for effective time management.

Considering hiring a VA? Get your questions answered for you.

Request info about MyOutDesk Virtual Assistants and you’ll get 20+ free growth & strategy guides, a Market Force® Personality Indicator, Real Estate Checklists & Hiring Guides all absolutely free!

Why You Should Hire a Virtual Assistant as your Real Estate ISA:

Especially when it comes to working probate leads or leads in other specialized niches, your prospects and clients might require some extra nurturing. Your VA can help handle vendor referrals and client follow-ups to keep you focused on what makes most sense for your dollar.

But something our clients frequently express is how difficult it can be to hire and train a Virtual Assistant that is knowledgeable in real estate and can get results.  You might be hiring someone who lives far away, who will be working remotely, and who you’ve never built rapport with yet. How can you trust their skill set and expertise will bring growth to your business?

While nobody can exactly replicate YOU, consider the tasks and to-do list items you have that all the time management in the world can’t help you complete the way you want them to be completed.  If your business is to grow, it’s necessary to take a look at the non-revenue tasks in your business and assign them to someone who can get them done efficiently.  At the end of the day, the goal is to work ON your business.

We know all too well that even the best organization skills and CRMs can’t help ONE PERSON stay on top of every single lead and client who needs nurturing and attention.  A Virtual Assistant can keep your pipeline happy and growing as your right-hand Real Estate ISA while you can spend your time where it makes the most sense.

Make sure you check out our Ask The Expert video above where Daniel Ramsey breaks down all the ins-and-outs of hiring a Real Estate Virtual Assistant.

 

These free resources will make finding the right VA a breeze:

Leverage Inventory Framework

Hiring Guide – Interview Questions

Hiring Guide – Interview Worksheet

Hiring Guide – Evaluation Worksheet

Hiring Guide – References Worksheet

Looking for more info? Request info about MyOutDesk Virtual Assistants and you’ll also get 20+ free growth & strategy guides!

 

 


About the Expert – Daniel Ramsey (CEO, MyOutDesk)

Daniel Ramsey - CEO of MyOutDesk - Hire A Virtual Assistant For Your Business

Daniel Ramsey – MyOutDesk CEO

Daniel Ramsey has been in the industry since 2001, running a Real Estate and Development company. After several years of great success, Daniel realized that realtors spent too much time working on tasks that are necessary but highly administrative, routine, and time-consuming—working overtime soon becomes required to finish all these tasks and keep in touch with clients and generate new business. Daniel saw a need that he could fill after his experience with his very own Virtual Professional. He realized that these tasks could be delegated by leveraging a Virtual Professional to take care of them, enabling real estate agents and brokers more time and focus on growing their business.

In 2008 MyOutDesk was born, offering services from high caliber talent to Real Estate Agents who needed them the most. MyOutDesk Virtual Professionals have been part of over 5000 client’s teams around the USA and Canada. Daniel has two lovely daughters and a wonderful wife and is passionate about extending the movement beyond revenue, making an actual difference in many people’s lives.

 


 

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Check Your County for Probate Leads

Ways to Turn Leads into Clients

Securing new clients for your business is the single most important part of being a real estate professional there is. Clients evolve – hopefully – from leads. However, as good as our listing leads are, it’s still very much up to you to turn these leads into paying clients. So, if you find yourself struggling to find new ways and techniques to convert leads into customers read on.

  • Be attentive: No one likes a pushy salesman and potential clients can smell desperation. On the other hand, you do want to be attentive to the needs of your client – after you find out what those needs are. Be ready to follow up with your clients questions and address all their concerns but don’t make them feel that you are pestering them. Give them some time between phone calls to think about how you can help them.
  • Establish a connection and a need: As you know, different people have different needs. Find out the specific needs of your prospect and let them know that you understand and can relate to their situation. Be empathetic.
  • Use your resources effectively: The first resource you have is your knowledge as a real estate professional. We can increase and enhance your knowledge with our conference call video archive and through our probate mastery program. That plus the best real estate leads that anyone can offer can help you convert leads into prospects and prospects into customers.
  • Provide value: Make sure that your lead or prospect understands the value that you bring to the table. Let him/her know what it will be like to do business with you and how you can improve their position with your experience, knowledge and connections. (Remember, you must always be ready to use your network of professionals to aid your client.) shaking hands
  • Follow-up: The sales process can take some time especially when it comes to probate. Call your client periodically to let him/her know that you have not forgotten him/her. People do not like to do business with people who they feel are neglecting them. Keep the buying process moving without seeming too eager.
  • Ask for the sale: A surprising number of salespeople do their presentation and just take for granted that their client will know where the closer is. Ask your clients if they are ready to get started. If you do not someone else will.

Finally, remember that it is your responsibility to heat up the sales process at every step. First, you must get qualified leads from us and the education to make those leads paying clients. After that the rest is up to you.

Best Real Estate Marketing Strategies

All real estate experts know that the housing market is constantly full of fluctuations. However, savvy real estate professionals can find opportunities in even the dimmest economic conditions. How can he or she do this? He/she can buy qualified leads and ramps up his/her marketing efforts. In order to help you adapt to these changes and to the competition, we have provided you with six foolproof real estate marketing strategies that will help you excel in 2019.

  • Stay up to date on your social media accounts: Keep all your social media accounts with the big boys – Facebook, Twitter, Pinterest, Google+ and Instagram – up to date. This will help you interact better with users and promote your properties. Instagram and Pinterest in particular good sites for sharing house pics.
  • Add social sharing to property pages: Home shoppers love to share housing picture with their friends and family. Therefore, you should always make it easy for them to share pictures and info on your sight by adding plenty of easily visible social sharing buttons.
  • Consider using a chat service on your site: Let’s face it – people have different schedules. Not everyone is able to communicate with others during normal business hours. Therefore, you should consider hiring a chat service that can take messages and respond to queries 24/7.real estate
  • Reach out to influencers: This has become a very popular way to build and grow brands. And as a real estate agent you will work with a network of professionals – mortgage brokers, general contractors, interior designers. Agree to compensate major influencers in some mutually beneficial way and you will have a partner who is willing to help you grow your business.
  • Use experiential marketing: Engage with former satisfied clients to help you promote your services. These former clients can help you by becoming referral sources and by sharing content about your business via social media.
  • Write guest blogs to earn high quality backlinks to your site: Contribute to one of your colleague’s or partner’s website by submitting informative articles to it. The link back to your website may help generate traffic if the partner or colleague’s site has a high visitation rate.

These are just a few marketing ideas you can use in 2019. We haven’t even touched upon offline marketing techniques. Of course, you can also grow your business by purchasing our real estate leads for sale and by educating yourself on probate marketing. Our site contains a video conference archive and instructional materials that will help you do just that.

Announcing DNC Validation for All Phone Numbers

Do Not Call Registry Validation is Live!

As consumer complaints to the FTC and FCC rise, so does your liability as a real estate professional.  DNC violations have not been a problem for our Subscribers to date but, due to the mass violations nationwide, we do anticipate more aggressive enforcement in the future so we have improved our system to protect you.

Now EVERY phone number we provide you for Personal Representatives and Probate Attorneys is scrubbed against the following registries:

  1. Federal Do Not Call Registry
  2. State Do Not Call Registries (All 50 States)
  3. Known Litigator Database (people who have sued others)

As with most of our improvements, there is NO additional charge for this service.  It’s not about making more money, it’s about providing value to you and making sure you’re protected.  When you log into your Subscriber Portal to prospect you will eventually see some numbers with the red DNC flag.

 


Frequently Asked Questions About DNC Validation:

 

Where do I learn more about DNC?


How Do I Know Which Numbers are Safe to Call?

  • Before your leads are uploaded, all phone numbers are ran through our DNC Validation Process.  Any number that is on any of the 3 lists above will be flagged with a red (DNC) directly to the right of the number.


What Do I Do When a Number is Flagged?

  • The liability of calling a number is solely that of the caller.  Our Subscribers have placed millions of calls to Personal Representatives and Attorneys; I’m only aware of one friendly warning from an attorney to one of our agents, and that happened only last week.  It is highly unlikely you will suffer harm by calling these numbers but you should understand the law and understand your risk before dialing any number that is flagged.

When does a DNC Registration Expire?

  • It doesn’t.  Federal DNC registration does not have an expiration.  Learn more here

 

5 Psychological Tools for Power Selling

There’s no doubt about it – human beings are complex creatures. And a great part of selling anything you can imagine to other human beings takes a bit of psychological understanding. You have to be able to read people, to understand what motivates them and to integrate that into your sales strategy. For no matter how good your listing leads are, you will ultimately have to convince other members of our flawed species that your services are best suited for their needs. So, how do you do this effectively? How do you sell better, faster and more profitably from the probate lead list we can provide you with? Take a look at some of the psychological tools “power sellers” use to close the deal.

  • Give your prospect fewer options: Don’t make the decision making process overly complicated for your potential clients. You can best accomplish this by researching your prospects ahead of time in order to determine their specific needs. Also, boil your presentation down to a few specific benefits you can produce for him/her.
  • Understand the 3 types of buyers: Experts have broken down buyers into three types: spendthrifts, tightwads and average spenders. Their percentage in the general population breaks down to 15%, 24% and 61% respectively. If you are selling to tightwads be sure to bundle your services and explain why this saves them money in the long run.
  • Flaunt your expertise to build credibility: The more of an authority you are as a seller the more confidence buyers will have in you and your services. We can provide you with probate mastery training that will instill confidence in your prospects and help your business to become more profitable. With our program and our archived conference and video calls we can give more information on turning leads into prospects and prospects into clients.
  • Use urgency in a smart way: Let people know about the deadlines that exist as far as the courts are concerned. People will be more likely to choose your services if you let them know that you are prepared to act quickly on their behalf in order to put them at the greatest advantage.selling
  • Ask hesitant prospects to explain their reasoning: One effective way to poke holes in a prospect’s objections to using your services is to ask them to explain why they are hesitant. People like to appear to be consistent and logical even when they are not. Use this. Take this opportunity to chip away at their defenses and to further promote your service, explain your qualifications and to state your expertise in the field.

In short, great leads + a power seller = great profits. Great leads + a poor salesperson = poor sales. By pulling back the curtain and looking at what motivates people you can stand among the world’s most effective sales people, marketers and politicians. This – along with our quality leads and the education we can provide – will boost your sales and response rates to the next level.