Online and Social Media Marketing Updates for Real Estate Agents and Investors - October 2020

October 2020 Updates: Social Media and SEO News For Real Estate Agents and Investors

 

SEO AND SOCIAL MEDIA MARKETING NEWS CURATED FOR REAL ESTATE AGENTS, INVESTORS, AND WHOLESALERS ON A TIME CRUNCH.

Weekly Update As Of: 10/13/2020

October 2020 Digital and Social Media Marketing News for Real Estate Agents and Investors

 

DuckDuckGo Makes Improvements to Map Search

What's New: With DuckDuckGo's new Route Planning feature, users can plan multi-stop trips.  Users will be able to see overviews of possible routes and information like total time and distance of the route.  This feature is privacy-first and currently available for driving and walking routes.

Why this Matters For the Real Estate Community: If you use DuckDuckGo yourself, you can now use the privacy-first search engine to plan appointments, showings, door-knockings, driving for dollars, and other routes you formerly had to give away your location information for.

In addition, if more people start using DuckDuckGo as their primary search engine, you'll have more people to reach through the platform.  If you haven't already, it's probably time to get in on some of DuckDuckGo's daily traffic.

 

Twitter To Allow Users To Crop Their Image Previews

What's Changing: Currently, image cropping is dictated by an algorithm. Users can not control how an image is displayed within the main newsfeed. Even worse, the preview displayed in the "Compose Tweet" window doesn't match the final news feed display.  Users can't even predict or preview what their image will look like.

Why It Matters for the Real Estate Community: Real Estate Agents and Investors often juggle many hats on social media - As you aim to quickly share valuable content, announcements for your podcast, previews of your new listing, there's nothing helpful about a poorly-cropped image preview.  As Twitter rolls out custom image cropping, you'll be able to create tweets with images that make better impressions and get more engagement.

 

Google My Business: New Insights For Business Owners

What's Changing: Google is adding new metrics including: detailed search reports, number of people that saw your business page in a search result, Google Maps searches, and how often people clicked your business' contact information through your Google My Business profile.

Why This Matters For The Real Estate Community: Most real estate agents and investors work locally, right? Google My Business is a hyper-local option to get your business displayed at the top of search results page.  If you haven't set up your GMB profile, you're missing out on a huge opportunity to reach people in your neighborhood searching for things like "realtors near me" or "sell my house in [neighborhood name]."

 

Facebook Brings Updates to Groups

What's Changing: Admins of public Facebook groups will now have the option to allow group discussions to display in users' news feeds.  Also, the 'Groups' tab will now display public groups and content from public groups that match a users' interest.

Why This Matters For The Real Estate Community:  Groups are a great way to connect with your community, professional networks, and even drive reach for your own products and services.    Learn more about how Facebook Groups can fit into a real estate professional's Facebook Marketing Strategy.

[Psst.... All The Leads hosts a Probate Real Estate Mastermind on Facebook!]

 

Facebook Messenger and Instagram DMs: United At Last

What's Changing: Both platforms are combining their messaging service to provide a cross-platform experience. New features coming with this update will allow users to watch videos together during video chats, set chats to disappear after they've been read, reply in thread-form to a single message within a chat, and more.

Why This Matters For Real Estate Professionals: These features will make it easier and more worthwhile to publish content on Facebook and Instagram (especially video content!).  Also, these features will likely influence consumers to spend more time on each platform, which means more opportunities for content to be discovered.

 

Google SERP Tip: Leverage Your FAQs!

What To Know: Not only do users click on rich results 58% of the time compared to 41% for non-rich results, but there's a certain type of rich result that really blows the numbers out the water: FAQs! FAQs that appear in rich results have an average click-through rate of 87%.

Why This Matters: People want to know about you, and they want to get that information clearly and concisely.  Having a FAQs page not only puts you in front of more Google Search users, but it also gives you a place to answer questions, build trust, and solidify your credibility quickly without ever having to speak to the person.  Make sure you have a FAQs page (and a FAQs section on any relevant specialty service you offer), and that's it's complete and up-to-date with the questions and answers your prospects are looking for.

 

Google My Business: Customer Call Logs

What's Changing: Have you ever  called a store or company right from Google Search or Maps? Google is now offering businesses a way to log and respond to missed calls and stay engaged with customers.

What You Need To Do: Next time you sign in to your Google My Business profile, you'll be prompted with a notification about the call history feature.  Click "Try it out," and you'll get a notification from Google as soon as the feature launches.

CURATED WITH YOUR TIME IN MIND.

SearchEngine Journal consistently produces great content for all things digital and social marketing.

 

....And it's so easy to get lost in good content.

 

We've curated this list to help you stay up-to-date with the most important things impacting your online real estate marketing strategy without losing track of time.

 

We recommend following SearchEngine Journal on your favorite channels:

5 Ways to Expand Your Small Business

The late Kasey Casem used to say at the end of his weekly Top 40 broadcast, “Keep your feet on the ground and keep reaching for the stars.” Well, this is advice all small business owners should follow. They should remain rooted in reality while still thinking ahead to possibly growing and expanding their business. How do you do it? Below are 5 effective expansion tips you can use to successfully grow your small business

  • Utilize a customer management system (CMS): If you have multiple customers it can be a bit confusing, not to mention cumbersome, to keep track of them all. This is where a customer management system can come in handy. Programs like QuickBooks can help you with the accounting end of things while cloud-based software like SaleForce can help you with the marketing side of your expanding business.
  • Improve your homepage: A well-designed webpage allows the search engines to find your site easier. Not only that, it also makes it easier for customers to contact you, navigate your site and sign up for your service. Additionally, a page that has effective SEO also places higher in search engine rankings. Thus, you should always be working on your page in order to reap the above benefits.
  • Build an email list: This is essential for any business that wishes to expand. Email lists are vital for keeping in contact with current customers and for seeking out new opportunities as well. Moreover, there are plenty of companies that can help you manage your list as it begins to grow.
  • Partner with others to help with your expansion: As we’ve said in the past, you will need to partner with others in order to grow your business and to be able to serve your customers in ways your competitors are not able to do.
  • Increase your business’s visibility: Although you want to resist the urge to run your business completely through Facebook, you do want to increase your online presence as much as possible in order to let people know you are out there. This is helpful even if you have a brick and mortar location. small business

Perhaps you are working alone with no one to help you outside your network of professionals such as probate attorneys, bankers, etc. Well, you can add us as a part of that network by purchasing our listing leads and by taking our probate courses. These tools will help you as you plan your growth.

Video Thumbnail for All The Leads Probate Real Estate Success Story - 60 Second Case Study from Willie Gallegos

What 30 Minutes Could Do For Your Pipeline This Week | Probate Leads – Real Estate Success Stories

Willie Gallegos realized he left 12 deals on the table because he didn’t work an old set of probate leads.

He decided it was time to get accountable and work these leads instead of letting them fall through the cracks!

So, he took a few minutes to prepare and send off a voice broadcast (ringless voicemail) campaign, and from that campaign he’s already purchased a property himself and taken a listing.

Willie’s story is a 60-second case study of success with probate real estate leads, and how a little motivation can bring an easy ROI. In addition to his ringless voicemail campaign, he sent emails to about a dozen probate leads and is now working on a third deal referred by a probate attorney who saw value in what Willie offers as a probate specialist.

Would you take 30 minutes to follow-up with a set of old probate leads if it put 3 deals in your pipeline?

Willie is a real life reminder that the fortune is in the follow-up – And all it takes is a little motivation to bring BIG SUCCESS.

Let’s put it into practice!!!

 

 

 

Willie shared this story on our 245th Live Mastermind Q&A call, which you can catch in full here.


Want more tips, tricks, success stories, and motivation to keep your cold calling and prospecting efforts going strong?!

Join the All the Leads Mastermind Group on Facebook.

 

How can you protect yourself from risking your own capital when a motivated seller needs additional services (cleanouts, repairs, rehabs etc…)?

Offering Sellers Vertically-Integrated Solutions Without Putting Your Own Money On The Line Is Easier Than You Think!

The best way to position yourself and your brand is to provide unique value your competition can’t (or won’t!) offer.  How can you provide a wide-array of services when you’re just starting out? How do you respond to a client who asks “How much is this going to cost upfront?” And how can you protect yourself from risking your own capital?


 

On our 235th Mastermind Q&A call, Alesha from Ft. Myers had some questions about building her vendor list with all of these considerations in mind.  Is it important for her to find vendors that will allow invoicing at closing? How can she confidently handle seller’s questions on cost?  In most cases, vendors will get paid after they’ve done what they promised anyway, but Chad offers his advice.

Susan from the Bay Area, California builds on what Alesha was asking: She is curious if we have any documents to help secure payment at closing for additional vendor services paid for up front, as she put her capital on the line once before and got burned.  Chad recommends agents and investors not to put themselves in the position to risk their own capital by providing the services themselves (though he describes how he has made exceptions twice with elderly clients who were very honest and traditional – You can still use your discretion!).  Chad offers key advice; liens are a great tool your contractors can use to ensure payment; for clean-out companies and others, you can leverage a lender who will write their own agreement to secure payment or who will take a premium to hold the risks themselves through to closing.

Don’t be afraid to educate and ask these vendors if they are prepared for this work – they will be important team members as you come across situations where this is needed and you will all build strong business relationships with new clients this way.

 

Bonus Tip: Liquidity isn’t the only option available to a seller who wants to make improvements before selling their property – Get creative with these 5 ways to access equity for improvements when traditional financing isn’t an option: http://alltheleads.com/5-ways-access-equity-improvements-traditional-financing-isnt-option/ )

5 Ways to Access Equity for Improvements When Traditional Financing Isn’t An Option

5 Biggest Mistakes You Are Making that Can Cost you Sales

Losing a sale hurts. Every real estate professional and indeed salesperson knows this. Moreover, you can lose a sale even if you have excellent leads, great resources and a network of professional working to increase the value you bring to customers. The simple fact of the matter is that any contact you make is your sale to potentially lose. In this article we are going to discuss the top five most common mistakes you can make as a real estate professional make that can cause you to lose sales.

  • Talking too much: You want to explain to customers the value your services can bring them but you do not want to go on and on. Great sales people know that active listening is just as important as the pitch. At some point, you have to stop talking and let the potential client know that you are interested in what they have to say. Otherwise you may be talking yourself right out of a sale.
  • Wasting time with a poor lead: Every real estate professional should know that it is not about the quantity of contacts you make but the quality of contacts you do reach. For, wasting time interacting with a poor lead means time that is taken away from reaching out to a potentially more productive lead and time is as precious a commodity as any other. We know this and this is why we vet the contacts we can give you. We have the best real estate leads.
  • Failing to do your research: In today’s world of customization, your clients expect you to personalize your services to meet their needs. This is why you should listen and learn all you can about their circumstances. You should also know all you can about probate property so that you can provide your clients with additional value and so that you can address any concerns that they may have. We can help. Our site contains archival conference video calls and our Probate Mastery© Training course.
  • Overcomplicate the process: One of the most quoted sayings in sales is “keep it simple stupid.” Keep your prospects informed but don’t clutter their minds with details and information that they don’t need. This will only confuse them and make it more difficult for them to reach a conclusion and for you to close the deal. sales
  • Failing to ask for the sale: Finally, one of the most common mistakes all sales professionals make is not asking for the sale outright. Your clients will not always jump in and say they are ready to engage your services. Indeed, this is rare. It is your job to help the prospect make a purchasing decision now.

In summary, if you continue to make the above mistakes then your career as a salesperson will be short lived and unsuccessful. Know your closing techniques and the mistakes you are making that can cost you conversions. We can help you gain valuable knowledge and leads that will skyrocket your career.

VLOG - Tips From The Trainer with Chad Corbett - Direct Mail Marketing Still Has a HUGE ROI in 2019

Mail Marketing Isn’t Dead – Here’s How You Can Bring Your Direct Mail Campaign Back To Life

You Can Still Generate Listings and Investment Deals From Your Leads Through Direct Mail Campaigns!

“No one uses mail anymore.” According to https://thedma.org/marketing-insights/marketing-statistics/direct-mail-statistics/, people responded to direct mail 43% more in 2016 than the year before.  Mail marketing actually trumps the response rate of email, online search, paid search and social media!  As more realtors, investors, and agencies channel their marketing budgets to these latter options, the less effective and more expensive these channels can be.  At the same time, as more and more professionals and companies are using mail marketing less, they are creating a vacuum for you to fill.

And if you can fill that space in a way that integrates digital and social elements with your direct mailing pieces, you’ll be the one people hear about, remember, and trust when they need what you offer most.

THINK: If everyone thinks mail marketing is dead, your letters will have less competition. Take advantage of the great migration from mail to digital and fill both spaces effectively!

How Can I Maximize Response Rates and Results with the Letters/Postcards I Send to Personal Representatives (and any other seller lead)?

In our latest from our Tips From The Trainer vlog series, Chad discusses his own ROI with various direct mailing pieces he has sent to real estate and investment leads through the years – what envelopes, stamps, addresses, and sales copy have worked best time and time again –  and how to get the most out of every lead by integrating your mail marketing with your digital marketing, instead of leaving any lead untapped.

 


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MORE MARKETING TIPS AND TRICKS:

Why We Use Greeting Card Envelopes for Probate Marketing?

Tips for Writing Effective Yellow Letters

 

5 Tips for Upping Your Social Media Marketing Game

 

Tips for Writing Effective Yellow Letters

The more technologically-advanced the world gets, the more some of us are tempted to abandon methods of communication that seem quaint and out-dated. Well, a yellow letter is a method of communicating with sellers that seems quaint on the surface but can be effective when it is crafted in the correct manner. In other words, communicating with potential sellers is never going to be out-dated. And communication – both written and oral – is a large part of what we as real estate professions do.

What Are Yellow Letters?

Yellow letters are a form of direct mail marketing utilizing yellow, lined paper in order to look more personal. As such, some of the rules governing how to effectively use other kinds of direct mail apply to yellow letters as well. Some of them do. Yellow letters can be very effective when you create them in such a manner as to stand out from the tons of other mail your prospects receive on a daily basis. Here’s a quick primer on how to add color to your real estate marketing efforts using yellow letters.

  • Know your audience: You must know something about the people you are trying to reach in order to tailor your pitch to fit their needs. Otherwise you will be taking shots in the dark and blowing your advertising budget. Do your research first.
  • Carefully draft your letter: Make a draft before composing your letter and watch things such as length and word usage. Be sure to add as much detail as you can so that interested consumers can reach you if they want.
  • Tell them what you want them to do: Never assume readers know what it is that you want them to do. Make your call to action clear and succinct.
  • Create the actual letters: After you have created a framework for your letter it will then be time to write them. If you are not confident in your writing abilities, you can hire others to do this.
  • Track your data: Just as with any advertising campaign you will need to be able to track your results so that you will have actionable data when you need it.writing

Although there are expenses involved in creating, tracking and utilizing the data gathered by yellow letters, they should still be an essential part of your overall marketing strategy. Another part of your marketing strategy that you should utilize is our probate real estate leads. These – and the education our archival phone conferences can bring you – can help give you the edge over the competition. Real estate lead generation websites are also a tool that the successful professional can use to grow his/her business.

Best Real Estate Marketing Strategies

All real estate experts know that the housing market is constantly full of fluctuations. However, savvy real estate professionals can find opportunities in even the dimmest economic conditions. How can he or she do this? He/she can buy qualified leads and ramps up his/her marketing efforts. In order to help you adapt to these changes and to the competition, we have provided you with six foolproof real estate marketing strategies that will help you excel in 2019.

  • Stay up to date on your social media accounts: Keep all your social media accounts with the big boys – Facebook, Twitter, Pinterest, Google+ and Instagram – up to date. This will help you interact better with users and promote your properties. Instagram and Pinterest in particular good sites for sharing house pics.
  • Add social sharing to property pages: Home shoppers love to share housing picture with their friends and family. Therefore, you should always make it easy for them to share pictures and info on your sight by adding plenty of easily visible social sharing buttons.
  • Consider using a chat service on your site: Let’s face it – people have different schedules. Not everyone is able to communicate with others during normal business hours. Therefore, you should consider hiring a chat service that can take messages and respond to queries 24/7.real estate
  • Reach out to influencers: This has become a very popular way to build and grow brands. And as a real estate agent you will work with a network of professionals – mortgage brokers, general contractors, interior designers. Agree to compensate major influencers in some mutually beneficial way and you will have a partner who is willing to help you grow your business.
  • Use experiential marketing: Engage with former satisfied clients to help you promote your services. These former clients can help you by becoming referral sources and by sharing content about your business via social media.
  • Write guest blogs to earn high quality backlinks to your site: Contribute to one of your colleague’s or partner’s website by submitting informative articles to it. The link back to your website may help generate traffic if the partner or colleague’s site has a high visitation rate.

These are just a few marketing ideas you can use in 2019. We haven’t even touched upon offline marketing techniques. Of course, you can also grow your business by purchasing our real estate leads for sale and by educating yourself on probate marketing. Our site contains a video conference archive and instructional materials that will help you do just that.

5 Tips for Upping Your Social Media Marketing Game

If you’ve gotten nothing else from this blog then we hope that at least you’ve gotten the message that as a real estate professional you must utilize every tool at your disposal in order to grow your business. Several of these tools and resources we’ve already discussed at great length. For example, we’ve talked about how our probate listing leads will help you increase your profits and your success rate. We’ve also talked about how our conference call video archive can educate you further about the complex probate marketing process. In this post, we would like to talk about marketing your company via social media. Here are some social marketing tips for real estate experts.

  • Add reviews & services: If have not already posted reviews from your satisfied customers on your Facebook page you must do it now. Reviews are like gold for real estate agents. Also, make sure that your client testimonials and information about your services are clear on both your website and your social media pages. Demonstrating that you are willing to allow your prospective clients to have access to former customers lets your new clients know that you have confidence in your services.
  • Post photos on Instagram to generate leads: According to the latest social media studies, there are more than 700 million users on Instagram. Post your best photos on Instagram since it is very user friendly.
  • Tweet to promote listings: Though not as popular as Facebook or Instagram, real estate professionals can use this platform to connect with some of the strategic partners we discussed in past posts such as attorneys, clients, local business people, brands and influencers. social media
  • Have a presence on LinkedIn: This site has become the number one site for business professionals who are interested in growing their professional network. Its discussion boards, private messaging and blogging are perfect for savvy real estate professionals who desire to grow their presence.
  • Don’t forget the power of video marketing: According to a 2016 study by HubSpot, 45% of people watch more than an hour of Facebook or YouTube videos a week. And while it may be tempting to skip using YouTube in order to market your site, this would be a mistake. Real estate is a visual profession. Videos create a connection to actual places and things (such as estates, homes, etc.)

These seven sure-fire ways to market on social media should help you reach out to your target markets and consequently improve your performance. So will ordering our leads and educating yourself using the wealth of materials we have on our site.

Why We Use Greeting Card Envelopes for Probate Marketing?

Here is a fact that you may not know – mail is more likely to be opened when is wrapped inside an attractive envelope. And since it is an absolute necessity in this business that you preempt the competition and that you build a rapport with clients, the manner in which you send your message is also important. Thus, there are several advantages to using greeting cards and greeting card envelopes to reach out to clients and strategic partners, e.g. attorneys, bankers, etc.

  • Greeting cards and envelopes come in a variety of sizes and colors: Thus, you have already distinguished your correspondence to the other mail your partners and clients receive. Moreover, the texture, color and size can also be personalized to fit your needs and the content of the mail you are sending.
  • Greeting cards and envelopes are more likely to be saved: People have a habit of saving greeting cards and even the envelopes they came in. This means that they are less likely to be lost or thrown away unlike e-cards.
  • Greeting cards and envelopes are tangible: Because clients can physically touch the correspondence you send them, they are more likely to view its contents as being reliable.
  • Greeting card envelopes are personal: As we have said before on this blog, rapport building is an essential part of what you do as a real estate professional. It is a vital part of yourmailbox motivator communications with your strategic partners as well as your clients. Correspondence sent in an attractive, customized envelope is more personal and attention getting. Clients will know that you have their specific needs in mind when you send your message this way.

The Advantages of Sending Physical “or Snail Mail”

Of course, in our digital age it is fair to ask if sending a physical piece of mail to someone is even practical. We say it is for the following reasons.

  • Direct mail can extend your personal brand.
  • Direct mail can be personalized and its results measured accurately
  • Direct mail can be more cost effective than heading a digital campaign.

For these reasons, we suggest that your probate property strategy include regular mailings to clients and partners. This will make your correspondence stand out from others. We also suggest that in order to grow your listing leads that you join our program. We can help you automate your probate leads marketing program and get results quickly.