Probate

David Pannell’s #1 Secret In Real Estate: The Water Bottle Trick.

The Do-Or-Die Rule When Meeting Face-to-Face with Motivated Sellers.

You’ll probably never hear me say this again, but in this SHORT, ONE-MINUTE (😅😁) Video, David Pannell and Chad Corbett share a golden nugget of wisdom for sealing the deal during face-to-face appointments with sellers.

(Alternatively, you can catch David’s full success story here, complete with timestamps and dozens of additional best-practice nuggets: https://youtu.be/twb5PrpXcRk)


David is projected (conservatively) to be making $1,000,000 a year by the end of 2019 through listings and acquisitions from PROBATE DEALS ALONE.

Tenure: 1 year (Since June 2018)
Probate Closings To Date: 27
Total Commissions: $370k; $1,000,000 projected by close of Q4 2019.
Pipeline: 75+
ROI: 196% since starting; pacing 634% ROI for 2019.

 

WATCH THE FULL VIDEO HERE

Or select a time-stamp to jump to a specific segment:

5:30 First time calling Probate Leads
6:05 2018 Totals from all lead types
7:37 My First Year in Probate
8:56 Pipeline for 2019
9:26 What’s the split between broker/acquisitions deals?
9:50 Does this work in a competitive market?
10:20 What’s the spread?
10:45 Changing the way you present yourself
12:18 The fortune is in the follow-up
13:07 Getting the Cold-Calling right: Going from “Realtor, Investor” to David
13:40 Showing up to your listing appointments as a professional
15:11 The mindset: Go out and get it!
16:13 Competition from iBuyers and how to get ahead
22:08 The All The Leads Approach – Make it work for you
24:04 Why probate is great
24:47 Winning a listing appointmentwhen another realtor is there
27:40 What do we do with leads that don’t answer the phone?
30:45 One appointment, two guys, three options.
33:25 Bring pre-filled documents, leave a cash offer in hand…. ALWAYS!
37:12 The bottled water secret
38:30 How we found the right ISAs and built up our team
41:25 The perfect ISA for probate leads
48:43 Empathy = Lifelong referrals from clients and other business professionals
51:15 David’s system
59:57 The Numbers
01:03:23 The Million Dollar Pillar

 


About David:  David has been in real estate for 12 years.  He worked with buyers through the short sale/REO period between 2007-2010, switching to listings in 2011. He has also since ramped up his acquisitions.  Like many, he started with open houses and SOI leads. He eventually hired a coach and quickly mastered Expireds/FSBO marketing. He now works directly with ATL, GGMS, and B-School to learn and scale his business. He is focused on solidifying 3 major pillars in 2019, one of which is probate real estate.  In mastering the empathetic approach, the team is looking forward to a third of their projected 300 closings in 2020, to come from probate listings/cash deals alone.


David Pannell on YouTube
Get in touch with David


If you are a real estate agent or real estate investor looking for real estate leads and you want to offer a service to your community then you really need to consider becoming a probate expert. Over the next 40 years over $136 Trillion in assets will pass from one generation to the next and nearly 80% of that wealth is locked up in real estate. This is an opportunity for you to build a strong pillar in your business while your competition is still out begging for business from the same leads they’ve worked for the past 20 years. All The Leads provides a system driven by ever-expanding knowledge and experience. To see how many leads we gather in your county each month, click here.

 

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3 EASY Ways to Improve your Cold-Calling Script – Live Cold Call Role Play Breakdown and Critique

Success With Cold-Calling Probate Leads Requires Turning Your Script into a Conversational Framework That Moves WITH A Prospective Client’s Needs.

If you’re a regular on our Mastermind Calls or follow our Vlog content, you’ve probably heard it dozens of times – It takes some adjustment to jump on the phone and call probate leads when you’ve built up hard-sell habits from years of calling FSBOs and Expired leads.  With Probate, you’re dealing with someone who might have a lot more on their plate, who likely could use your help much more than a traditional home-seller, but has no idea right now what their roadmap looks like.

When Donna jumped on our 44th Role Play call last week (which you can catch in full here in our Role Play archive ), she bravely jumped in the hot seat with Chad.  Though she has years of experience in real estate, she is new to calling probate leads and wanted to go over her script. Below, we re-cap the live role play, break it down, and offer valuable critique, so read on!

Prefer to Watch? Jump straight to the Video Clip

Chad Gave Donna Some Straight-To-The-Point Critique on her Cold-Calling Script.

Donna opened her call with the same structure so many other agents use:

“My name is ______ and I’m an agent with _______. Is there any real estate?”

Does this sound like you or someone on your team?

After Donna’s first few statements, Chad said “Let’s break here.”  Then he gave her some critical advice anyone making cold-calls should use to improve their cold-calling introduction fast.

Use these 3 Tips Next Time You Cold-Call Leads (Even leads that aren’t probate leads) and Your Conversations Will Go Much Further.

  1. Be Donna. Be Jim. Be Jessica. Don’t title yourself as a Realtor/Investor/Wholesaler.

    On one hand, and especially if you’re working in a competitive market, your prospective clients are being contacted by other realtors and investors, and have probably built up a wall from hearing the same thing over and over.  Throwing your title out there so soon allows this wall to go right up and it’s hard to get over.

    On the other hand, you aren’t just a Realtor, an investor, etc… Are you?  You have skill sets, specialties, hobbies, things you’re naturally good at – You have value and solutions you can provide beyond a one-word title. Do not pigeonhole yourself.  You don’t even know what a client’s specific needs are when you are making your introduction, and they might assume by your title alone you won’t be able to help them at this point in time.

    Bonus: Check out David Pannell and Chad Corbett’s discussion on the Good Cop/Bad Cop approach for winning every listing appointment as a realtor/investor pair:

  2. Don’t offer condolences to someone you did not know.

    This can be a trigger for a lot of people who may still be hurting emotionally.  Oftentimes, sympathizing with someone -especially someone who has no idea who you are- seems not just inauthentic, but also like it’s coming from a place of pity.

    Sympathy is also different from empathy – Empathy involves an understanding of the situation someone is dealing with, and conveying that understanding will go a long way in positioning yourself as the person who can offer a relevant and compassionate solution.

    I want to emphasize that this approach is something that can make you much more successful in any niche.  In my years working as a real estate ISA, I think of the countless times an empathetic approach (i.e. listening) got me through the typical expired and FSBO objections that a bullish approach would not have.  Maybe you reach an expired lead whose motivation was not just to sell and buy another house, but had added pressure from notice of default and pre-foreclosure.

    Do you have a plan for where you are going next?

    Has anyone given you a framework for what your options are if you need to sell fast vs. if you have time to get the most equity back in your pocket, and what those numbers might look like for you?

    In a way, you’re still asking for the client’s business with questions like these, but unlike the dozens of other agents and investors who might be reaching out, you’re asking for this business as part of a two-way dialogue.  You will also have much more knowledge on the situation, which means can better prepare your roadmap for the steps and processes necessary to reach the desired result.

    I used to get off these calls feeling like I was really making a difference for so many people!  Feeling like a human and not a telemarketer also had the added benefit of keeping my motivation to keep dialing high.  Selling with empathy has obvious extrinsic benefits like increased conversion and stellar testimonials, but it also brings invaluable intrinsic benefits that make this work much more rewarding.

  3. Don’t go straight for the jugular on Real Estate.

    Above, I mentioned how you as the caller don’t even know the seller’s specific situation when you are first making your introduction.

    The truth is, it’s extremely common for personal representatives and the related family members who might be answering your calls to not fully understand the situation they’re in, either.   When you lead into a conversation by asking a question they don’t even have an answer to, they won’t have anything valuable to offer you in response.

    Get creative and use discovery questions to lead into the real estate conversation, instead of leading with it.

Chad and Jim go on to share some anecdotes of how they’ve evolved their approach over the years to change these three habits.  Watch the role play and breakdown in full below:

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Vlog: How to BUILD MOTIVATION behind Cash Offers and As-Is Prices by Pairing Real Estate Math and Empathy

The BEST Real Estate Cold-Calling Script for Probate Leads – Tips From the Trainer

 

 

5 Ways to Access Equity for Improvements When Traditional Financing Isn’t An Option

How Can I Finance Repairs to Get the Most Out of A Listing (Probate or not!) When the Owner Has Equity, But No Liquidity?

In our latest from our Tips From The Trainer vlog series, Chad discusses 5 Ways Real Estate Agents, Investors, and Wholesalers can access and leverage equity to make improvements on a home.

Today’s video was inspired by a question from Susan B.  in California. Susan has an opportunity with a home owned by a 92-year old widow with a fixed income in Palm Springs.  She wants to be able to access 75k in equity to fix the property because she knows she can make that another 150k through construction. The owner has equity but no liquidity, so most lenders don’t want to work with her. What are the best options?  Watch below!

Thanks for watching!

 

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MORE MARKETING TIPS AND TRICKS:

Mail Marketing Isn’t Dead – Here’s How You Can Bring Your Direct Mail Campaign Back To Life

Ask The Expert – Ivan Oberon – Leveraging Private Money for Your Real Estate Business

 

 

 

 

Vlog: How to BUILD MOTIVATION behind Cash Offers and As-Is Prices by Pairing Real Estate Math and Empathy

Your Roles and Goals as the Expert are the Same.

Whether you’re a real estate agent or an investor, you probably want to do good business so you can continue to grow your business.  Doing good business requires you not just to offer different solutions in different circumstances, but to help your clients understand their options so they can make an informed and confident decision.  The methodology we teach consistently recommends that all real estate professionals are capable of bringing cash-offers to the table, helping a client list a property as-is, and coordinating repairs and vendor services to prepare a property to go up on the MLS at full retail price, whether this is accomplished independently or by referring business to someone in your professional network.

So, you can provide each of these things no problem, and now you’ve got to guide your clients as they make decisions on which route is best for them.  But what should you do if you come across a client who is disheartened by a cash-offer or as-is price estimate that’s lower than they expected, when you know fixing and selling the house at full price isn’t a viable solution either?

Getting past the stigma of a cash-offer

It usually isn’t easy for a homeowner to accept the reality of a cash-offer on a property they have sentimental attachment to.  They don’t often realize the retail price they have in mind for the property would require a significant investment of time, energy, and finances to attain. As the professional, you get to play an important role in helping them understand why and when accepting a cash-offer or selling as-is might be a much better value for their time.

This video will detail how you can use real estate math to close this gap in perception and build motivation with the prices you present to a client, instead of letting the prices be a source of discouragement.

Find our seller net sheet template in our Mastermind Group on Facebook:
https://www.facebook.com/groups/AllTheLeadsMastermind


Our Mastermind Highlight Reel highlights various top plays from our weekly live (and free!) training calls.
This top play is from Mastermind call #232, which includes greater details on calculating market pricing: https://youtu.be/EdA6OocSiuA

For more tips for increasing acquisition opportunities from probate leads, check out this highlight video: https://youtu.be/QSRZVhUgTfE

For more insight on scripts for cold-calling probate leads, check out our Tips from the Trainer Video – The BEST Real Estate Cold-Calling Script for Probate Leads: https://alltheleads.com/best-real-estate-cold-calling-script-probate-leads-tips-trainer/


Join us for our weekly Mastermind call every Thursday at 1pm EST

AND our Once-A-Month live role play call at 2pm EST every First Wednesday.

 

 

 

 

Why you SHOULDN’T Open a Real Estate Conversation by Offering your Best Solution

Providing solutions for Personal Representatives means providing options.

In the latest from the All The Leads Tips From The Trainer series, Chad Corbett discusses why you shouldn’t jump head-first into a conversation with a personal representative with your proposed solution at the forefront.  Even if you think you know without a doubt what the best solution for a personal representative’s specific situation is, here’s why should still open your conversation differently:

Think: Provide THEIR Solution, Not Your’s

For more Tips from the Trainer and other content, check out our YouTube channel: https://www.youtube.com/channel/UC2S3yZKD2cvmNX7WBUEue1A

Join our Mastermind Group on Facebook: https://www.facebook.com/groups/AllTheLeadsMastermind

For more information on Probate Mastery: https://alltheleads.com/education-training/

 

 

Thank you for your participation! Join us every Thursday for a free hour of training from our coaches.

All The Leads Weekly Mastermind calls for Probate Leads

Join agents, brokers, and investors from across the country for the #1 Probate Real Estate Mastermind call in the United States. Thursdays at 1:00pm EST

 

3 Things NOT to Do When Getting Started With Probate Leads

In the latest from the All The Leads Tips From The Trainer series, Chad Corbett discusses 3 common mistakes real estate agents and investors make when they step into the field of probate real estate. By the end, you’ll understand why some of the things people often assume they should skip over can turn out to be some of the most lucrative leads.

 

For more Tips from the Trainer and other content, check out our YouTube channel: https://www.youtube.com/channel/UC2S3yZKD2cvmNX7WBUEue1A

 

Join our Mastermind Group on Facebook: https://www.facebook.com/groups/AllTheLeadsMastermind

 

For more information on Probate Mastery: https://alltheleads.com/education-training/

 

 

Thank you for your participation! Join us tomorrow (6/5/19) at 2PM for our once-a-month live role play call:

Monthly Real Estate Cold-call Role Play

Interested in becoming an affiliate partner or hosting one of our trainers on your YouTube/Podcast/Webinar? Contact affiliate manager Katt Wagner katt@alltheleads.com or visit www.alltheleads.com/affiliates

 

 

 

The BEST Real Estate Cold-Calling Script for Probate Leads – Tips From the Trainer

 

 

 

The BEST Real Estate Cold-Calling Script for Probate Leads – Tips From the Trainer

How to Adjust Real Estate Cold-Calling Scripts to Increase Your Conversion with Probate Leads

In the latest from the All The Leads Tips From The Trainer series, Chad Corbett discusses what makes prospecting probate leads quite a bit different from traditional leads such as Expired Listings and For Sale By Owners.  By the end, you’ll understand why using a conversational framework will leave you better prepared to handle any objection the personal representative of the estate hands you.

For more Tips from the Trainer and other content, check out our YouTube channel: https://www.youtube.com/channel/UC2S3yZKD2cvmNX7WBUEue1A

Join our Mastermind Group on Facebook:
https://www.facebook.com/groups/AllTheLeadsMastermind

For more information on Probate Mastery: https://alltheleads.com/education-training/

 

 

Thank you for your participation! Join us for our weekly Mastermind call every Thursday at 1pm EST:

All The Leads Weekly Mastermind calls for Probate Leads

Join agents, brokers, and investors from across the country for the #1 Probate Real Estate Mastermind call in the United States. Thursdays at 1:00pm EST

 

 

 

 

 

 

 

Interested in becoming an affiliate partner or hosting one of our trainers on your YouTube/Podcast/Webinar? Contact affiliate manager Katt Wagner katt@alltheleads.com or visit www.alltheleads.com/affiliates

 

 

Sales Psychology: More Tips That Will Help Improve Your Sales

“So keep on playing those mind games together. Faith in the future out of the now,” John Lennon – Mind Games.

Have you ever heard the expression to “be inside someone’s head?” Well as a real estate professional – and let’s face it a sales person – this is just where you want to be when it comes to your clients. When you understand and use human psychology to guide a sale you employ one of the most powerful tools in any real estate person’s arsenal. After all, our probate marketing leads will help you gain prospects, but how you interact with your clients will determine whether or not you can turn prospects into clients. Let us show you some tips about sales psychology that can help you produce more sales.

 

  • Give your prospect fewer options: Giving your potential client too many options will tend to confuse them and make it difficult for them to make a choice. Instead of throwing everything at them that you can do, ask qualifying questions and use this knowledge to see how you can help them specifically.
  • Use urgency effectively: Use urgency and scarcity to let client know that if they delay they may be missing out on a great deal. Just be sure to give them enough information to follow up with you and remain available should they choose to do so. Remind them of the deadlines that are involved when dealing with issues involving probate property.
  • Arouse curiosity: Curiosity if one of the strongest motivators of human behavior. Whet your prospect’s curiosity by telling him a story that relates to his/her situation. You can also follow up an initial encounter with a letter that speaks more about what you can do for your client.probate marketing
  • Use the fear of loss in your pitch: Make your listener know that he/she has a great deal to lose by not using your services e.g., money, time, etc. This is also known as FOMO or Fear of Missing Out and it is often just as powerful as the desire to gain something.
  • Be honest: A lot of people associate anyone who is trying to sell them something as inherently being dishonest. The truth is you can sell without deception and let prospects know this. Admit to your shortcomings and that you will not be able to do everything for your client. In other words, only promise what can deliver.

In short, you will be amazed by how effective these psychological triggers can be once you roll them out of your arsenal. Another tool you can use is our probate leads list and our courses that will give you the knowledge to use the list in the most effective way.

Tips for Writing Effective Yellow Letters

The more technologically-advanced the world gets, the more some of us are tempted to abandon methods of communication that seem quaint and out-dated. Well, a yellow letter is a method of communicating with sellers that seems quaint on the surface but can be effective when it is crafted in the correct manner. In other words, communicating with potential sellers is never going to be out-dated. And communication – both written and oral – is a large part of what we as real estate professions do.

What Are Yellow Letters?

Yellow letters are a form of direct mail marketing utilizing yellow, lined paper in order to look more personal. As such, some of the rules governing how to effectively use other kinds of direct mail apply to yellow letters as well. Some of them do. Yellow letters can be very effective when you create them in such a manner as to stand out from the tons of other mail your prospects receive on a daily basis. Here’s a quick primer on how to add color to your real estate marketing efforts using yellow letters.

  • Know your audience: You must know something about the people you are trying to reach in order to tailor your pitch to fit their needs. Otherwise you will be taking shots in the dark and blowing your advertising budget. Do your research first.
  • Carefully draft your letter: Make a draft before composing your letter and watch things such as length and word usage. Be sure to add as much detail as you can so that interested consumers can reach you if they want.
  • Tell them what you want them to do: Never assume readers know what it is that you want them to do. Make your call to action clear and succinct.
  • Create the actual letters: After you have created a framework for your letter it will then be time to write them. If you are not confident in your writing abilities, you can hire others to do this.
  • Track your data: Just as with any advertising campaign you will need to be able to track your results so that you will have actionable data when you need it.writing

Although there are expenses involved in creating, tracking and utilizing the data gathered by yellow letters, they should still be an essential part of your overall marketing strategy. Another part of your marketing strategy that you should utilize is our probate real estate leads. These – and the education our archival phone conferences can bring you – can help give you the edge over the competition. Real estate lead generation websites are also a tool that the successful professional can use to grow his/her business.

Closing Tips for Master Real Estate Professionals

You can schmooze clients, build relationships with various partners and acquire the best real estate leads possible via our probate lead list but at the end of the day it’s all about making the sell. This is the biggest challenge that real estate professionals face. In order to advance your career and propel your business forward, here are some of our carefully researched closing tips.

  • Keep it simple: Don’t overwhelm your client with facts and figures. Yes, they need information to make the best decision, but communicate this data in a personable and direct manner. Of course, you will want to provide the client with any information he/she solicits from you but do this mainly when you are sure they are interested in using your services.
  • Offer multiple options: By presenting multiple options to a potential client you will be able to guide them towards the outcome that works best for them. The reward you will get for these efforts is a customer who trusts you.
  • Listen: There is an old saying that goes “selling isn’t tell, its listening.” You can easily end up pushing your client towards a property he/she is not interested in by not listening to him/her. Ask key questions of your client and listen closely. This will help you know what they need from the start, it will help you gain their trust and respect and it will prevent you from wasting your time in that it will prevent you from guiding your client in a direction they do not wish to go.house
  • Work on your script: Scripts are not bad things. They are not amateurish. They are good. Scripts help you to organize your thoughts and direct your pitch to your client.
  • Ensure constant contact and communication: Make sure that your client can reach you when they need to. Having your client believe you are ignoring them is a surefire way to alienate him/her. Upon your first contact with them, give them all your contact details and let them know when they can reach you.

Of course, we can give you more detailed information on how to expand the following tips. These are just a thumbnail of some strategies you should be using to seal the deal as it were. We have on our site a conference call archive that you can access for more details and of course we have Probate Mastery training that consists of three comprehensive sessions (7 to 9 hours total). These will tell you everything you need to know to turn our vetted leads into clients.