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LeadFollow Digital Marketing Update – Jan. 2019

January has been an exciting month at All The Leads.  We have spent a considerable amount of time finishing our new LeadFollow Digital Marketing offering.  LeadFollow is taking a shape that even we didn’t see just 60 days ago so I wanted to bring everyone up to speed.  This is a long-form video with Ben & Chad talking about what has been done, what has been improved and what is still to come as LeadFollow is developed to it’s full potential.

This is a very detailed video with A LOT to digest, but we are getting so many questions about the program that we decided to make a video that explains the “What, Why & How” of LeadFollow so you can get your questions answered right here and then jump over to the LeadFollow page to see the specifics and to place your first order.

 

 

What to Expect from All The Leads in 2019

Hey guys!  We’re excited about the year ahead of us.  As you know we provide probate leads for real estate agents, real estate investors and other professionals.  In addition to leads we provide probate training, probate websites, direct mail and call center services and we most recently announced our rapidly-evolving digital marketing service, LeadFollow.

We are running hard to get new products and services out to you this year.  Many of these things are technologically advanced and less-than-easy to fully understand so I wanted to share a video with you that will help you understand what we accomplished in late 2018 and what to expect in early 2019.  You will also see other, more specific, video updates (e.g. On the LeadFollow page Q&A) that help you better understand specific products and services.

Enjoy!

 

To learn more about LeadFollow go here.  As Probate Plus becomes available you will get updates via email and you will hear lots of talk about it on our Mastermind Calls.

Are You An Ambulance Chaser?

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One of the most common concerns we hear from new subscribers to the probate leads offered by All The Leads is the fear that people they contact will accuse them of being ambulance chasers, hearse chasers or worse. Does that really happen? In truth, it’s pretty rare, but even when it does, a proper approach on the phone call can usually turn negative emotions into genuine appreciation. It’s all a matter of understanding what they need.

Benjamin Franklin once said, “In this world nothing can be said to be certain, except death and taxes.” Despite that, many Americans dread April 15th and fail to plan for it until it’s too late and unfortunately, even less of us plan effectively for what happens after our time on earth is up. Sometimes a will has been created and an executor or executrix has been named before someone passes away, but that’s usually about the extent of any planning. Most often, that personal representative is saddled with decisions they must make alone that are quite hard to make without direct advice from the person who has passed on.

All too often, other family members have strong opinions about what needs to be done with the estate and in most cases, where real estate is involved, the person who died also left a home filled with a lifetime accumulation of possessions – many with strong sentimental value.

There’s also the pressure of time. Usually the person who’s been appointed as the personal representative was seen by the deceased as the one with the best ability to make decisions and typically, that person is working a full-time job. Having the time to deal with the many challenges of probate is often a very critical problem and almost every newly minted personal representative usually takes on that responsibility with absolutely no experience whatsoever and precious little available time to devote to the task.

They are constantly aware of the ticking clock and the stressful pressure to get the estate settled quickly and get the monkey off their back. Sometimes that clock is actually a timer, meaning that the estate has to be settled by a certain date to provide funds for something specific like medical care, housing for a surviving spouse or other family member, or a myriad of other time-sensitive deadlines.

Last, but certainly not least, in addition to the newly shouldered responsibility of being a personal representative, they may also be deeply mourning the death of the person who just appointed them as the most important person on earth to their remaining interests.

That’s certainly not a great way to begin each day, but every personal representative wakes up with this stress and added pressure every morning.

Then, guess what? Their phone rings and who’s calling? … IT’S YOU!

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