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3 EASY Ways to Improve your Cold-Calling Script – Live Cold Call Role Play Breakdown and Critique

Success With Cold-Calling Probate Leads Requires Turning Your Script into a Conversational Framework That Moves WITH A Prospective Client’s Needs.

If you’re a regular on our Mastermind Calls or follow our Vlog content, you’ve probably heard it dozens of times – It takes some adjustment to jump on the phone and call probate leads when you’ve built up hard-sell habits from years of calling FSBOs and Expired leads.  With Probate, you’re dealing with someone who might have a lot more on their plate, who likely could use your help much more than a traditional home-seller, but has no idea right now what their roadmap looks like.

When Donna jumped on our 44th Role Play call last week (which you can catch in full here in our Role Play archive ), she bravely jumped in the hot seat with Chad.  Though she has years of experience in real estate, she is new to calling probate leads and wanted to go over her script. Below, we re-cap the live role play, break it down, and offer valuable critique, so read on!

Prefer to Watch? Jump straight to the Video Clip

Chad Gave Donna Some Straight-To-The-Point Critique on her Cold-Calling Script.

Donna opened her call with the same structure so many other agents use:

“My name is ______ and I’m an agent with _______. Is there any real estate?”

Does this sound like you or someone on your team?

After Donna’s first few statements, Chad said “Let’s break here.”  Then he gave her some critical advice anyone making cold-calls should use to improve their cold-calling introduction fast.

Use these 3 Tips Next Time You Cold-Call Leads (Even leads that aren’t probate leads) and Your Conversations Will Go Much Further.

  1. Be Donna. Be Jim. Be Jessica. Don’t title yourself as a Realtor/Investor/Wholesaler.

    On one hand, and especially if you’re working in a competitive market, your prospective clients are being contacted by other realtors and investors, and have probably built up a wall from hearing the same thing over and over.  Throwing your title out there so soon allows this wall to go right up and it’s hard to get over.

    On the other hand, you aren’t just a Realtor, an investor, etc… Are you?  You have skill sets, specialties, hobbies, things you’re naturally good at – You have value and solutions you can provide beyond a one-word title. Do not pigeonhole yourself.  You don’t even know what a client’s specific needs are when you are making your introduction, and they might assume by your title alone you won’t be able to help them at this point in time.

    Bonus: Check out David Pannell and Chad Corbett’s discussion on the Good Cop/Bad Cop approach for winning every listing appointment as a realtor/investor pair:

  2. Don’t offer condolences to someone you did not know.

    This can be a trigger for a lot of people who may still be hurting emotionally.  Oftentimes, sympathizing with someone -especially someone who has no idea who you are- seems not just inauthentic, but also like it’s coming from a place of pity.

    Sympathy is also different from empathy – Empathy involves an understanding of the situation someone is dealing with, and conveying that understanding will go a long way in positioning yourself as the person who can offer a relevant and compassionate solution.

    I want to emphasize that this approach is something that can make you much more successful in any niche.  In my years working as a real estate ISA, I think of the countless times an empathetic approach (i.e. listening) got me through the typical expired and FSBO objections that a bullish approach would not have.  Maybe you reach an expired lead whose motivation was not just to sell and buy another house, but had added pressure from notice of default and pre-foreclosure.

    Do you have a plan for where you are going next?

    Has anyone given you a framework for what your options are if you need to sell fast vs. if you have time to get the most equity back in your pocket, and what those numbers might look like for you?

    In a way, you’re still asking for the client’s business with questions like these, but unlike the dozens of other agents and investors who might be reaching out, you’re asking for this business as part of a two-way dialogue.  You will also have much more knowledge on the situation, which means can better prepare your roadmap for the steps and processes necessary to reach the desired result.

    I used to get off these calls feeling like I was really making a difference for so many people!  Feeling like a human and not a telemarketer also had the added benefit of keeping my motivation to keep dialing high.  Selling with empathy has obvious extrinsic benefits like increased conversion and stellar testimonials, but it also brings invaluable intrinsic benefits that make this work much more rewarding.

  3. Don’t go straight for the jugular on Real Estate.

    Above, I mentioned how you as the caller don’t even know the seller’s specific situation when you are first making your introduction.

    The truth is, it’s extremely common for personal representatives and the related family members who might be answering your calls to not fully understand the situation they’re in, either.   When you lead into a conversation by asking a question they don’t even have an answer to, they won’t have anything valuable to offer you in response.

    Get creative and use discovery questions to lead into the real estate conversation, instead of leading with it.

Chad and Jim go on to share some anecdotes of how they’ve evolved their approach over the years to change these three habits.  Watch the role play and breakdown in full below:

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Vlog: How to BUILD MOTIVATION behind Cash Offers and As-Is Prices by Pairing Real Estate Math and Empathy

The BEST Real Estate Cold-Calling Script for Probate Leads – Tips From the Trainer

 

 

VLOG - Tips From The Trainer with Chad Corbett - Direct Mail Marketing Still Has a HUGE ROI in 2019

Mail Marketing Isn’t Dead – Here’s How You Can Bring Your Direct Mail Campaign Back To Life

You Can Still Generate Listings and Investment Deals From Your Leads Through Direct Mail Campaigns!

“No one uses mail anymore.” According to https://thedma.org/marketing-insights/marketing-statistics/direct-mail-statistics/, people responded to direct mail 43% more in 2016 than the year before.  Mail marketing actually trumps the response rate of email, online search, paid search and social media!  As more realtors, investors, and agencies channel their marketing budgets to these latter options, the less effective and more expensive these channels can be.  At the same time, as more and more professionals and companies are using mail marketing less, they are creating a vacuum for you to fill.

And if you can fill that space in a way that integrates digital and social elements with your direct mailing pieces, you’ll be the one people hear about, remember, and trust when they need what you offer most.

THINK: If everyone thinks mail marketing is dead, your letters will have less competition. Take advantage of the great migration from mail to digital and fill both spaces effectively!

How Can I Maximize Response Rates and Results with the Letters/Postcards I Send to Personal Representatives (and any other seller lead)?

In our latest from our Tips From The Trainer vlog series, Chad discusses his own ROI with various direct mailing pieces he has sent to real estate and investment leads through the years – what envelopes, stamps, addresses, and sales copy have worked best time and time again –  and how to get the most out of every lead by integrating your mail marketing with your digital marketing, instead of leaving any lead untapped.

 


Thanks for watching!

 

 

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MORE MARKETING TIPS AND TRICKS:

Why We Use Greeting Card Envelopes for Probate Marketing?

Tips for Writing Effective Yellow Letters

 

5 Tips for Upping Your Social Media Marketing Game

 

Vlog: How to BUILD MOTIVATION behind Cash Offers and As-Is Prices by Pairing Real Estate Math and Empathy

Your Roles and Goals as the Expert are the Same.

Whether you’re a real estate agent or an investor, you probably want to do good business so you can continue to grow your business.  Doing good business requires you not just to offer different solutions in different circumstances, but to help your clients understand their options so they can make an informed and confident decision.  The methodology we teach consistently recommends that all real estate professionals are capable of bringing cash-offers to the table, helping a client list a property as-is, and coordinating repairs and vendor services to prepare a property to go up on the MLS at full retail price, whether this is accomplished independently or by referring business to someone in your professional network.

So, you can provide each of these things no problem, and now you’ve got to guide your clients as they make decisions on which route is best for them.  But what should you do if you come across a client who is disheartened by a cash-offer or as-is price estimate that’s lower than they expected, when you know fixing and selling the house at full price isn’t a viable solution either?

Getting past the stigma of a cash-offer

It usually isn’t easy for a homeowner to accept the reality of a cash-offer on a property they have sentimental attachment to.  They don’t often realize the retail price they have in mind for the property would require a significant investment of time, energy, and finances to attain. As the professional, you get to play an important role in helping them understand why and when accepting a cash-offer or selling as-is might be a much better value for their time.

This video will detail how you can use real estate math to close this gap in perception and build motivation with the prices you present to a client, instead of letting the prices be a source of discouragement.

Find our seller net sheet template in our Mastermind Group on Facebook:
https://www.facebook.com/groups/AllTheLeadsMastermind


Our Mastermind Highlight Reel highlights various top plays from our weekly live (and free!) training calls.
This top play is from Mastermind call #232, which includes greater details on calculating market pricing: https://youtu.be/EdA6OocSiuA

For more tips for increasing acquisition opportunities from probate leads, check out this highlight video: https://youtu.be/QSRZVhUgTfE

For more insight on scripts for cold-calling probate leads, check out our Tips from the Trainer Video – The BEST Real Estate Cold-Calling Script for Probate Leads: https://alltheleads.com/best-real-estate-cold-calling-script-probate-leads-tips-trainer/


Join us for our weekly Mastermind call every Thursday at 1pm EST

AND our Once-A-Month live role play call at 2pm EST every First Wednesday.

 

 

 

 

Ask The Expert – Ivan Oberon – Leveraging Private Money for Your Real Estate Business

Thinking About Taking Your Real Estate Business to the Next Level? START, don’t wait.

In this episode of Ask The Expert, Ivan Oberon joins us to discuss different ways entrepreneurs and the success-minded can become better leaders in their business, personal and financial lives, so that they can continually increase their own value – all without letting funding become a chokepoint.  In addition to offering personal anecdotes and tips for staying motivated, Ivan and Chad also discuss some of their favorite resources for self-motivating success and accountability.

 

 

Why You Shouldn’t Let Financial Fears Block You from Success:

Real estate professionals have plenty of hats to choose from – and there is certainly opportunity to find success and create wealth with any of these hats.

However, many real estate professionals feel stuck wearing the same hat they’ve been wearing, believing they “cannot” invest and grow their wealth and financial security because they feel unsure and uneasy about one of two things:

  1. They have not saved up what they think would be the required amount of money to start down a new path, or
  2. They don’t know how or where to invest the funds they do have.
There are plenty of alternatives to waiting until you can do it on your own (or giving up entirely):
You don’t have to have liquid capital if you know your credit options.
You don’t have to go in blind and leave high yields up to luck.
You don’t have to be a landlord to secure your money to real estate.
You don’t need to wait for an opportunity to find you.
The biggest advantage is doing at all, because 99% of people are comfortable wearing the same hat forever.
Research, reach out, ask questions, touch base with lost contacts, and continue to grow your network with like-minded professionals.  The Fortune is in the follow-up!

Interested in one-on-one coaching with Ivan? Get in touch here

 


About the Expert – Ivan Oberon

Ivan Oberon

Ivan Oberon is a Certified Speaker, Coach & Trainer with the John Maxwell Team and a seasoned Real Estate Investor who has participated in nearly 500 transactions. It is his passion to help you reach higher levels of Success, Awareness, Fulfillment, Focus, Inspiration and Financial Freedom and Security in your life!.

Ivan’s journey into Personal Development Speaking and Real Estate Investing began in 2004. The final catalyst, which ignited his passion to pursue this space and to help others do the same, came through a renewed awareness in the aftermath of a devastating divorce.

Filled with purpose to provide for his two daughters and care for his now aging parents Ivan set off into entrepreneurship, Real Estate Investing, Leadership Training and continual Personal Development.

Ivan’s mentors include industry experts such as John Maxwell, Brendon Burchard and Tony Robins. He has been featured in Private Lender Magazine, Bloomberg Radio, Community Investor Magazine, Realty 411 Magazine and Today’s Practice Magazine.

Check out Ivan’s 31 Things You Should Know About Me.

 

Connect with Ivan:

LinkedIn: https://www.linkedin.com/in/ivanoberon

Facebook: https://www.facebook.com/ivanoberon

YouTube: https://www.youtube.com/user/IvanOberon


 

 

 

Don’t forget to subscribe to our YouTube Channel for more Ask The Expert episodes!

 

 

Check Your County for Probate Leads

 

 

Ask The Expert – Hiring a Real Estate Virtual Assistant to Help Grow Your Business

Ask The Expert – Hiring a Real Estate Virtual Assistant to Help Grow Your Business

Thinking About Hiring a Virtual Assistant to Help Get More Leads, Listings, and Closings in Your Real Estate Business?

In this episode of Ask The Expert, Daniel Ramsey from MyOutDesk joins us to discuss WHY and HOW you should hire a virtual assistant if you are out of time and bandwidth in your real estate business.  From lead generation, marketing assistance, handling follow-ups and appointment setting calls, to assisting with different tasks throughout the transaction through to closing, Virtual Assistants are a valuable tool for effective time management.

Considering hiring a VA? Get your questions answered for you.

Request info about MyOutDesk Virtual Assistants and you’ll get 20+ free growth & strategy guides, a Market Force® Personality Indicator, Real Estate Checklists & Hiring Guides all absolutely free!

Why You Should Hire a Virtual Assistant as your Real Estate ISA:

Especially when it comes to working probate leads or leads in other specialized niches, your prospects and clients might require some extra nurturing. Your VA can help handle vendor referrals and client follow-ups to keep you focused on what makes most sense for your dollar.

But something our clients frequently express is how difficult it can be to hire and train a Virtual Assistant that is knowledgeable in real estate and can get results.  You might be hiring someone who lives far away, who will be working remotely, and who you’ve never built rapport with yet. How can you trust their skill set and expertise will bring growth to your business?

While nobody can exactly replicate YOU, consider the tasks and to-do list items you have that all the time management in the world can’t help you complete the way you want them to be completed.  If your business is to grow, it’s necessary to take a look at the non-revenue tasks in your business and assign them to someone who can get them done efficiently.  At the end of the day, the goal is to work ON your business.

We know all too well that even the best organization skills and CRMs can’t help ONE PERSON stay on top of every single lead and client who needs nurturing and attention.  A Virtual Assistant can keep your pipeline happy and growing as your right-hand Real Estate ISA while you can spend your time where it makes the most sense.

Make sure you check out our Ask The Expert video above where Daniel Ramsey breaks down all the ins-and-outs of hiring a Real Estate Virtual Assistant.

 

These free resources will make finding the right VA a breeze:

Leverage Inventory Framework

Hiring Guide – Interview Questions

Hiring Guide – Interview Worksheet

Hiring Guide – Evaluation Worksheet

Hiring Guide – References Worksheet

Looking for more info? Request info about MyOutDesk Virtual Assistants and you’ll also get 20+ free growth & strategy guides!

 

 


About the Expert – Daniel Ramsey (CEO, MyOutDesk)

Daniel Ramsey - CEO of MyOutDesk - Hire A Virtual Assistant For Your Business

Daniel Ramsey – MyOutDesk CEO

Daniel Ramsey has been in the industry since 2001, running a Real Estate and Development company. After several years of great success, Daniel realized that realtors spent too much time working on tasks that are necessary but highly administrative, routine, and time-consuming—working overtime soon becomes required to finish all these tasks and keep in touch with clients and generate new business. Daniel saw a need that he could fill after his experience with his very own Virtual Professional. He realized that these tasks could be delegated by leveraging a Virtual Professional to take care of them, enabling real estate agents and brokers more time and focus on growing their business.

In 2008 MyOutDesk was born, offering services from high caliber talent to Real Estate Agents who needed them the most. MyOutDesk Virtual Professionals have been part of over 5000 client’s teams around the USA and Canada. Daniel has two lovely daughters and a wonderful wife and is passionate about extending the movement beyond revenue, making an actual difference in many people’s lives.

 


 

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Check Your County for Probate Leads

LeadFollow Digital Marketing Update – Jan. 2019

January has been an exciting month at All The Leads.  We have spent a considerable amount of time finishing our new LeadFollow Digital Marketing offering.  LeadFollow is taking a shape that even we didn’t see just 60 days ago so I wanted to bring everyone up to speed.  This is a long-form video with Ben & Chad talking about what has been done, what has been improved and what is still to come as LeadFollow is developed to it’s full potential.

This is a very detailed video with A LOT to digest, but we are getting so many questions about the program that we decided to make a video that explains the “What, Why & How” of LeadFollow so you can get your questions answered right here and then jump over to the LeadFollow page to see the specifics and to place your first order.

 

 

What to Expect from All The Leads in 2019

Hey guys!  We’re excited about the year ahead of us.  As you know we provide probate leads for real estate agents, real estate investors and other professionals.  In addition to leads we provide probate training, probate websites, direct mail and call center services and we most recently announced our rapidly-evolving digital marketing service, LeadFollow.

We are running hard to get new products and services out to you this year.  Many of these things are technologically advanced and less-than-easy to fully understand so I wanted to share a video with you that will help you understand what we accomplished in late 2018 and what to expect in early 2019.  You will also see other, more specific, video updates (e.g. On the LeadFollow page Q&A) that help you better understand specific products and services.

Enjoy!

 

To learn more about LeadFollow go here.  As Probate Plus becomes available you will get updates via email and you will hear lots of talk about it on our Mastermind Calls.

Are You An Ambulance Chaser?

ambulance-chaser2

One of the most common concerns we hear from new subscribers to the probate leads offered by All The Leads is the fear that people they contact will accuse them of being ambulance chasers, hearse chasers or worse. Does that really happen? In truth, it’s pretty rare, but even when it does, a proper approach on the phone call can usually turn negative emotions into genuine appreciation. It’s all a matter of understanding what they need.

Benjamin Franklin once said, “In this world nothing can be said to be certain, except death and taxes.” Despite that, many Americans dread April 15th and fail to plan for it until it’s too late and unfortunately, even less of us plan effectively for what happens after our time on earth is up. Sometimes a will has been created and an executor or executrix has been named before someone passes away, but that’s usually about the extent of any planning. Most often, that personal representative is saddled with decisions they must make alone that are quite hard to make without direct advice from the person who has passed on.

All too often, other family members have strong opinions about what needs to be done with the estate and in most cases, where real estate is involved, the person who died also left a home filled with a lifetime accumulation of possessions – many with strong sentimental value.

There’s also the pressure of time. Usually the person who’s been appointed as the personal representative was seen by the deceased as the one with the best ability to make decisions and typically, that person is working a full-time job. Having the time to deal with the many challenges of probate is often a very critical problem and almost every newly minted personal representative usually takes on that responsibility with absolutely no experience whatsoever and precious little available time to devote to the task.

They are constantly aware of the ticking clock and the stressful pressure to get the estate settled quickly and get the monkey off their back. Sometimes that clock is actually a timer, meaning that the estate has to be settled by a certain date to provide funds for something specific like medical care, housing for a surviving spouse or other family member, or a myriad of other time-sensitive deadlines.

Last, but certainly not least, in addition to the newly shouldered responsibility of being a personal representative, they may also be deeply mourning the death of the person who just appointed them as the most important person on earth to their remaining interests.

That’s certainly not a great way to begin each day, but every personal representative wakes up with this stress and added pressure every morning.

Then, guess what? Their phone rings and who’s calling? … IT’S YOU!

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