LeadFollow – Digital Marketing For Your Probate Leads

Engage Your Leads With Targeted Ads for the Next 30 Days on Autopilot Without Having to Master Facebook Advertising!



*Ordering requires an All The Leads login.
If you are not currently a customer please call (844) 532-3369

LeadFollow Beta Test Stats

We recently posted a call for beta testers in our Facebook Group and ran test campaigns for those who got into the test.  In our first 10 days of testing we were able to achieve the following on live campaigns for All The Leads Subscribers:

  • 47,200 Impressions
  • 9,526 Reach
  • 269 Link Clicks
  • Ads seen by PRs as many 13 times per day

This is just from the test version of LeadFollow.  We have already set up “smarter” conversational landing pages, video ads and more to better optimize the ads within each campaign.  We will continue to test and innovate so you know you are using the most innovative marketing methods available to you.



Imagine if the Personal Representatives you’re trying to reach by mail & phone were seeing your ads on thousands of websites and apps, up to 13 times per day, and when they engage you are instantly notified by text and email so you can reach out at the perfect time! 

*Ordering requires an All The Leads login.
If you are not currently a customer please call (844) 532-3369

Frequently Asked Questions

What platforms are you advertising on?

We are currently advertising on Facebook which includes Facebook, Instagram and the Facebook Audience Network, which places ads on thousands of websites and apps. As time goes on we will split the ads between Facebook and Google so we can further optimize campaigns and drive cost per interaction down.

What ad types are being used?

We use at least 15 different ad types. Which ad types are used for your campaign depends on your budget – the more you budget, the more ad types we can use. Every campaign starts with photo ads but as your budget increases we also run carousel ads, animated text ads, video ads and even personally branded ads.

How much does it cost?

Based on real-world results, we find that Facebook rewards larger audience size and budget. We have chosen a “pick your budget” model that allows us to manage an audience with as many as 12 months of leads to increase the audience size and get lower-cost interactions. Budgets are as follows:

  • $150 (This is best for those with lower lead counts or limited budget. Note: the larger your budget, the lower your cost per action)
  • $300 (Everything in $150 plus Animated text ads with Local Probate Expert wheel)
  • $500 (Everything in $300 plus Educational video ads featuring our Co-Founder & Trainer, Chad Corbett)
  • $1,000 (Everything in $500 plus Expert Positioning Ads using your photo and personal branding)

How long does the ad campaign run?

You choose how long each campaign will be when you order the campaign. We simply apply your budget based on your schedule. The minimum length of any campaign is 30 days.

How Do You Make my Custom Audience?

We find that the probate process takes 6 to 12 months for most families so we have designed our LeadFollow campaigns to market to the Personal Representatives on your lists from 12 months ago to present. This allows us to get a bigger audience which drives your costs down and gives you more exposure to all of the leads, including the ones who still haven’t sold months after you quit mailing them. We will manage your audience and update it every 30 days as you receive new leads.

What is a Conversational Landing page?

Our Conversational Landing pages are proven to convert 300% more than a traditional landing page with a web form.  Check it out below:

How do I know if my ads are working?

You will get our HotLead notifications via text and email as the Personal Representatives engage with your landing page.

I’m not a Probate System Subscriber, can I run these ads for other lead types?

Not yet.  LeadFollow is a service that is only available to ATL Subscribers because it is built into our overall system, tied to a specific Subscriber record and leads list, and is not intended to be a standalone marketing tool.  Rather, it is designed to work in conjunction with our Subscribers’ direct mail and call campaigns so we cannot offer it to the public at this time.  In the near future we plan to offer a public version of LeadFollow so you can upload custom lists (e.g. FSBO, Expired, Absentee Owner).

*Ordering requires an All The Leads login.
If you are not currently a customer please call (844) 532-3369

Early-Adopter Bonuses

Early-Adopter Bonus #1

The $99 Setup Fee is Waived for any Subscriber that signs up in Q1 2019.  We incur a cost to set up and manage your campaign but, in the interest of getting this into as many hands as possible, we are waiving the setup fee for the 1st quarter.

Early-Adopter Bonus #2

Instead of marketing to 1 month of leads we are going to market to up to 12 months of leads for the same price.  So far we’ve found that larger audiences produce less expensive actions.  We are going to pull up to your last 12 months worth of leads for your audience but you’re paying the same price you would pay for a single month of marketing to a single list.


*Ordering requires an All The Leads login.
If you are not currently a customer please call (844) 532-3369