October 2020 Updates: Social Media and SEO News For Real Estate Agents and InvestorsKatt Wagner
SEO AND SOCIAL MEDIA MARKETING NEWS CURATED FOR REAL ESTATE AGENTS, INVESTORS, AND WHOLESALERS ON A TIME CRUNCH.
Weekly Update As Of: 10/13/2020
What's New: With DuckDuckGo's new Route Planning feature, users can plan multi-stop trips. Users will be able to see overviews of possible routes and information like total time and distance of the route. This feature is privacy-first and currently available for driving and walking routes.
Why this Matters For the Real Estate Community: If you use DuckDuckGo yourself, you can now use the privacy-first search engine to plan appointments, showings, door-knockings, driving for dollars, and other routes you formerly had to give away your location information for.
In addition, if more people start using DuckDuckGo as their primary search engine, you'll have more people to reach through the platform. If you haven't already, it's probably time to get in on some of DuckDuckGo's daily traffic.
What's Changing: Currently, image cropping is dictated by an algorithm. Users can not control how an image is displayed within the main newsfeed. Even worse, the preview displayed in the "Compose Tweet" window doesn't match the final news feed display. Users can't even predict or preview what their image will look like.
Why It Matters for the Real Estate Community: Real Estate Agents and Investors often juggle many hats on social media - As you aim to quickly share valuable content, announcements for your podcast, previews of your new listing, there's nothing helpful about a poorly-cropped image preview. As Twitter rolls out custom image cropping, you'll be able to create tweets with images that make better impressions and get more engagement.
What's Changing: Google is adding new metrics including: detailed search reports, number of people that saw your business page in a search result, Google Maps searches, and how often people clicked your business' contact information through your Google My Business profile.
Why This Matters For The Real Estate Community: Most real estate agents and investors work locally, right? Google My Business is a hyper-local option to get your business displayed at the top of search results page. If you haven't set up your GMB profile, you're missing out on a huge opportunity to reach people in your neighborhood searching for things like "realtors near me" or "sell my house in [neighborhood name]."
What's Changing: Admins of public Facebook groups will now have the option to allow group discussions to display in users' news feeds. Also, the 'Groups' tab will now display public groups and content from public groups that match a users' interest.
Why This Matters For The Real Estate Community: Groups are a great way to connect with your community, professional networks, and even drive reach for your own products and services. Learn more about how Facebook Groups can fit into a real estate professional's Facebook Marketing Strategy.
[Psst.... All The Leads hosts a Probate Real Estate Mastermind on Facebook!]
What's Changing: Both platforms are combining their messaging service to provide a cross-platform experience. New features coming with this update will allow users to watch videos together during video chats, set chats to disappear after they've been read, reply in thread-form to a single message within a chat, and more.
Why This Matters For Real Estate Professionals: These features will make it easier and more worthwhile to publish content on Facebook and Instagram (especially video content!). Also, these features will likely influence consumers to spend more time on each platform, which means more opportunities for content to be discovered.
What To Know: Not only do users click on rich results 58% of the time compared to 41% for non-rich results, but there's a certain type of rich result that really blows the numbers out the water: FAQs! FAQs that appear in rich results have an average click-through rate of 87%.
Why This Matters: People want to know about you, and they want to get that information clearly and concisely. Having a FAQs page not only puts you in front of more Google Search users, but it also gives you a place to answer questions, build trust, and solidify your credibility quickly without ever having to speak to the person. Make sure you have a FAQs page (and a FAQs section on any relevant specialty service you offer), and that's it's complete and up-to-date with the questions and answers your prospects are looking for.
What's Changing: Have you ever called a store or company right from Google Search or Maps? Google is now offering businesses a way to log and respond to missed calls and stay engaged with customers.
What You Need To Do: Next time you sign in to your Google My Business profile, you'll be prompted with a notification about the call history feature. Click "Try it out," and you'll get a notification from Google as soon as the feature launches.
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