|” After I took the leap into the ATL lead program… I knew nothing about probate. I zoomed through the Fast Track videos and really believed that I had something to differentiate myself from other Realtors. I soon began to realize that there was something missing. Stumbling through the phone calls and really just trying to understand what was happening on the other end of the phone, I realized “THIS MARKET IS DIFFERENT”. I am not saying that I could not figure out the best way to do things over time…I am saying that I just was not getting the perspective in the overall concept of what makes this market successful for me and my family. Something was missing.
I listened to a couple of Mastermind calls and the repeated opportunity to spend another $250 for the ATL Probate Mastery Program. Several benefits jumped out at me from the pitch: 1) understand why you are in this market…a unique proposition of value, 2) methods for handling the data and follow-up, 3) initiate the calls with a structure in mind, 4) designing a campaign (a procedure to reach out), 5) developing an effective team and 4) Certification as a Probate Expert from the ATL institute (a badge that gives me credibility), WOW, maybe this program for $250 is worth the expense.
I paid the money and found that it was well worth the cost. I made a one year commitment to myself to see what this ATL list could produce. In short order I received over 1000% return on my investment. What I realized was that I needed to reorganize the same skill set I possessed but change the context. Mastery changed the paradigm.
Probate Mastery points out how I can successfully understand and navigate the Probate market. It provides the tools for creating a VALUE BASED CONVERSATION, AN ORGANIZED WAY TO APPROACH AND REACH THE MARKET, BUILDING A VALUE DELIVERY TEAM, AND A DIRECTION FOR DEVELOPING OPPORTUNITIES TO EVOLVE THE VALUE SET INTO ADDITIONAL MARKETS. Mastery provides a clearer business plan for delivering solutions to PRs, Trustees and Attorneys. The result I have realized with this reorientation are astronomical. I am listing probate properties. I am also adding family members to my sphere of influence and receiving referrals from people that trust me.”
– Rodger Lecy, CPE