Tag - all the leads

Tips for Writing Effective Yellow Letters

The more technologically-advanced the world gets, the more some of us are tempted to abandon methods of communication that seem quaint and out-dated. Well, a yellow letter is a method of communicating with sellers that seems quaint on the surface but can be effective when it is crafted in the correct manner. In other words, communicating with potential sellers is never going to be out-dated. And communication – both written and oral – is a large part of what we as real estate professions do.

What Are Yellow Letters?

Yellow letters are a form of direct mail marketing utilizing yellow, lined paper in order to look more personal. As such, some of the rules governing how to effectively use other kinds of direct mail apply to yellow letters as well. Some of them do. Yellow letters can be very effective when you create them in such a manner as to stand out from the tons of other mail your prospects receive on a daily basis. Here’s a quick primer on how to add color to your real estate marketing efforts using yellow letters.

  • Know your audience: You must know something about the people you are trying to reach in order to tailor your pitch to fit their needs. Otherwise you will be taking shots in the dark and blowing your advertising budget. Do your research first.
  • Carefully draft your letter: Make a draft before composing your letter and watch things such as length and word usage. Be sure to add as much detail as you can so that interested consumers can reach you if they want.
  • Tell them what you want them to do: Never assume readers know what it is that you want them to do. Make your call to action clear and succinct.
  • Create the actual letters: After you have created a framework for your letter it will then be time to write them. If you are not confident in your writing abilities, you can hire others to do this.
  • Track your data: Just as with any advertising campaign you will need to be able to track your results so that you will have actionable data when you need it.writing

Although there are expenses involved in creating, tracking and utilizing the data gathered by yellow letters, they should still be an essential part of your overall marketing strategy. Another part of your marketing strategy that you should utilize is our probate real estate leads. These – and the education our archival phone conferences can bring you – can help give you the edge over the competition. Real estate lead generation websites are also a tool that the successful professional can use to grow his/her business.

Closing Tips for Master Real Estate Professionals

You can schmooze clients, build relationships with various partners and acquire the best real estate leads possible via our probate lead list but at the end of the day it’s all about making the sell. This is the biggest challenge that real estate professionals face. In order to advance your career and propel your business forward, here are some of our carefully researched closing tips.

  • Keep it simple: Don’t overwhelm your client with facts and figures. Yes, they need information to make the best decision, but communicate this data in a personable and direct manner. Of course, you will want to provide the client with any information he/she solicits from you but do this mainly when you are sure they are interested in using your services.
  • Offer multiple options: By presenting multiple options to a potential client you will be able to guide them towards the outcome that works best for them. The reward you will get for these efforts is a customer who trusts you.
  • Listen: There is an old saying that goes “selling isn’t tell, its listening.” You can easily end up pushing your client towards a property he/she is not interested in by not listening to him/her. Ask key questions of your client and listen closely. This will help you know what they need from the start, it will help you gain their trust and respect and it will prevent you from wasting your time in that it will prevent you from guiding your client in a direction they do not wish to go.house
  • Work on your script: Scripts are not bad things. They are not amateurish. They are good. Scripts help you to organize your thoughts and direct your pitch to your client.
  • Ensure constant contact and communication: Make sure that your client can reach you when they need to. Having your client believe you are ignoring them is a surefire way to alienate him/her. Upon your first contact with them, give them all your contact details and let them know when they can reach you.

Of course, we can give you more detailed information on how to expand the following tips. These are just a thumbnail of some strategies you should be using to seal the deal as it were. We have on our site a conference call archive that you can access for more details and of course we have Probate Mastery training that consists of three comprehensive sessions (7 to 9 hours total). These will tell you everything you need to know to turn our vetted leads into clients.

Probate Leads for Wholesaling – Chad Corbett Joins Eddie Hayes on the Wholesale Mastermind Podcast

GET MORE LISTINGS AND CLOSE MORE  WHOLESALING DEALS BY BECOMING THE PROBATE EXPERT IN YOUR MARKET 

How many times have you tried to get probate leads and didn’t know how to get them or have gotten a hard time at the courthouse? Well, look no further!

I just got done interviewing Chad Corbett from All The Leads (and if you’re a subscriber here, you already know him!) today and I want to talk about using PROBATE LEADS for wholesaling deals!

 

GET INSTANT ACCESS TO PROBATE LEADS IN YOUR MARKET TODAY!

 

All The Leads is the all in one shop for probate leads nationwide. They send actual humans to the courthouses to pull these leads for you.

If you’re ready to start getting these deals, you can jump HERE.

I’m using their services myself and I LOVE IT! I’ll be posting an update video next weekto let you all know how its coming along! Stay Tuned

Listen to this episode on the podcast! https://anchor.fm/eed

If you need a wholesale real estate coach, apply to get Coached by The Wholesale Coach today: https://www.edwardhayes.org/Apply

Wholesaling eBook: How To Wholesale 2+ Houses Per Month And Earn Six-Figures
https://www.mywholesalecoach.com

BEST Motivated Seller & Cash Buyer Leads Online
https://www.motivatedsellerleads.org

JOIN My Wholesaling Facebook Group: Wholesale Deals And Strategies
BLOG: https://thewholesalecoach.wordpress.com
YOUTUBE: https://www.youtube.com/channel/UC0zv9IGNlt9RMEYe_NRokKg

My Services:
Wholesale Real Estate Coaching: https://www.edwardhayes.org/Apply
Wholesale Real Estate Online Course: http://bit.ly/FreedomGPS
Get Contracts, Skip Tracing, Leads, Downloads And Trainings At The Wholesale Coach Website: https://www.edwardhayes.org

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By Ed Hayes –
The Wholesaling Mastermind was created with new wholesalers in mind. We teaches students all across the nation how to set up wholesaling businesses and make way more money than they imagined possible. Get connected for more exclusive interviews, property breakdowns and answers to common wholesaling questions.

Best Home Staging Tips (Including Virtual Staging)

Even the best real estate leads are only as good as the property that is being sold. Or to put it more precisely, the best leads are made better with the proper staging of the property involved. And let’s face it – in real estate it is all about putting the best face possible on a given property. This is why we’ve boiled down five essential home staging ideas that are both easy to do and proven to bring in the money. Hopefully, these tips will add to your arsenal of education, our probate marketing courses and our vetted leads.

  • Go digital to stage on a budget: Virtual staging is the latest thing and it expands the scope of who your potential clients can be. Use one of the many real estate imaging services to create virtual furnishings that look almost impossible to differentiate from the real thing. This will help potential buyers picture themselves in the home you are trying to sell them far easier.
  • Have pictures taken of the home before you stage it: To give potential buyers a better idea of how they would decorate a space, have your photographer take pictures of the listing empty before you stage it. This will also spare you the cost that your virtual stager would charge to remove furniture and then photograph that space.home
  • Change outdated lighting fixtures: Lighting fixtures are usually such a prominent feature in most homes that it would be a huge mistake to not replace old ones as a part of the staging process. Fortunately, lighting fixtures are non-structural features of a home that can be switched out fairly easily. Moreover, a shiny new lighting fixture adds a touch of class to a home.
  • Make sure the home is cleaned inside-and-out before you stage it: Take the time and effort to make sure that the outside of the home is in tip top shape and that it has curb appeal. Make sure that the home is power-washed, that its gutters are clean, that its lawn is manicured, etc.
  • When in doubt, bring in a professional home stager: The majority of sellers and even real estate professionals have no idea to how stage a home so that it has optimal appeal. If needed add professional stagers to your network of partners.

According the National Association of Realtors, staging a home increases its value by anywhere from 6 to 10%. This is why it would be foolish to neglect this vital part of selling an estate once you have the leads and education we can offer you.

Ask The Expert – Hiring a Real Estate Virtual Assistant to Help Grow Your Business

Thinking About Hiring a Virtual Assistant to Help Get More Leads, Listings, and Closings in Your Real Estate Business?

In this episode of Ask The Expert, Daniel Ramsey from MyOutDesk joins us to discuss WHY and HOW you should hire a virtual assistant if you are out of time and bandwidth in your real estate business.  From lead generation, marketing assistance, handling follow-ups and appointment setting calls, to assisting with different tasks throughout the transaction through to closing, Virtual Assistants are a valuable tool for effective time management.

Considering hiring a VA? Get your questions answered for you.

Request info about MyOutDesk Virtual Assistants and you’ll get 20+ free growth & strategy guides, a Market Force® Personality Indicator, Real Estate Checklists & Hiring Guides all absolutely free!

Why You Should Hire a Virtual Assistant as your Real Estate ISA:

Especially when it comes to working probate leads or leads in other specialized niches, your prospects and clients might require some extra nurturing. Your VA can help handle vendor referrals and client follow-ups to keep you focused on what makes most sense for your dollar.

But something our clients frequently express is how difficult it can be to hire and train a Virtual Assistant that is knowledgeable in real estate and can get results.  You might be hiring someone who lives far away, who will be working remotely, and who you’ve never built rapport with yet. How can you trust their skill set and expertise will bring growth to your business?

While nobody can exactly replicate YOU, consider the tasks and to-do list items you have that all the time management in the world can’t help you complete the way you want them to be completed.  If your business is to grow, it’s necessary to take a look at the non-revenue tasks in your business and assign them to someone who can get them done efficiently.  At the end of the day, the goal is to work ON your business.

We know all too well that even the best organization skills and CRMs can’t help ONE PERSON stay on top of every single lead and client who needs nurturing and attention.  A Virtual Assistant can keep your pipeline happy and growing as your right-hand Real Estate ISA while you can spend your time where it makes the most sense.

Make sure you check out our Ask The Expert video above where Daniel Ramsey breaks down all the ins-and-outs of hiring a Real Estate Virtual Assistant.

 

These free resources will make finding the right VA a breeze:

Leverage Inventory Framework

Hiring Guide – Interview Questions

Hiring Guide – Interview Worksheet

Hiring Guide – Evaluation Worksheet

Hiring Guide – References Worksheet

Looking for more info? Request info about MyOutDesk Virtual Assistants and you’ll also get 20+ free growth & strategy guides!

 

 


About the Expert – Daniel Ramsey (CEO, MyOutDesk)

Daniel Ramsey - CEO of MyOutDesk - Hire A Virtual Assistant For Your Business

Daniel Ramsey – MyOutDesk CEO

Daniel Ramsey has been in the industry since 2001, running a Real Estate and Development company. After several years of great success, Daniel realized that realtors spent too much time working on tasks that are necessary but highly administrative, routine, and time-consuming—working overtime soon becomes required to finish all these tasks and keep in touch with clients and generate new business. Daniel saw a need that he could fill after his experience with his very own Virtual Professional. He realized that these tasks could be delegated by leveraging a Virtual Professional to take care of them, enabling real estate agents and brokers more time and focus on growing their business.

In 2008 MyOutDesk was born, offering services from high caliber talent to Real Estate Agents who needed them the most. MyOutDesk Virtual Professionals have been part of over 5000 client’s teams around the USA and Canada. Daniel has two lovely daughters and a wonderful wife and is passionate about extending the movement beyond revenue, making an actual difference in many people’s lives.

 


 

Don’t forget to subscribe to our YouTube Channel for more Ask The Expert episodes!

Check Your County for Probate Leads

Best Real Estate Marketing Strategies

All real estate experts know that the housing market is constantly full of fluctuations. However, savvy real estate professionals can find opportunities in even the dimmest economic conditions. How can he or she do this? He/she can buy qualified leads and ramps up his/her marketing efforts. In order to help you adapt to these changes and to the competition, we have provided you with six foolproof real estate marketing strategies that will help you excel in 2019.

  • Stay up to date on your social media accounts: Keep all your social media accounts with the big boys – Facebook, Twitter, Pinterest, Google+ and Instagram – up to date. This will help you interact better with users and promote your properties. Instagram and Pinterest in particular good sites for sharing house pics.
  • Add social sharing to property pages: Home shoppers love to share housing picture with their friends and family. Therefore, you should always make it easy for them to share pictures and info on your sight by adding plenty of easily visible social sharing buttons.
  • Consider using a chat service on your site: Let’s face it – people have different schedules. Not everyone is able to communicate with others during normal business hours. Therefore, you should consider hiring a chat service that can take messages and respond to queries 24/7.real estate
  • Reach out to influencers: This has become a very popular way to build and grow brands. And as a real estate agent you will work with a network of professionals – mortgage brokers, general contractors, interior designers. Agree to compensate major influencers in some mutually beneficial way and you will have a partner who is willing to help you grow your business.
  • Use experiential marketing: Engage with former satisfied clients to help you promote your services. These former clients can help you by becoming referral sources and by sharing content about your business via social media.
  • Write guest blogs to earn high quality backlinks to your site: Contribute to one of your colleague’s or partner’s website by submitting informative articles to it. The link back to your website may help generate traffic if the partner or colleague’s site has a high visitation rate.

These are just a few marketing ideas you can use in 2019. We haven’t even touched upon offline marketing techniques. Of course, you can also grow your business by purchasing our real estate leads for sale and by educating yourself on probate marketing. Our site contains a video conference archive and instructional materials that will help you do just that.

5 Psychological Tools for Power Selling

There’s no doubt about it – human beings are complex creatures. And a great part of selling anything you can imagine to other human beings takes a bit of psychological understanding. You have to be able to read people, to understand what motivates them and to integrate that into your sales strategy. For no matter how good your listing leads are, you will ultimately have to convince other members of our flawed species that your services are best suited for their needs. So, how do you do this effectively? How do you sell better, faster and more profitably from the probate lead list we can provide you with? Take a look at some of the psychological tools “power sellers” use to close the deal.

  • Give your prospect fewer options: Don’t make the decision making process overly complicated for your potential clients. You can best accomplish this by researching your prospects ahead of time in order to determine their specific needs. Also, boil your presentation down to a few specific benefits you can produce for him/her.
  • Understand the 3 types of buyers: Experts have broken down buyers into three types: spendthrifts, tightwads and average spenders. Their percentage in the general population breaks down to 15%, 24% and 61% respectively. If you are selling to tightwads be sure to bundle your services and explain why this saves them money in the long run.
  • Flaunt your expertise to build credibility: The more of an authority you are as a seller the more confidence buyers will have in you and your services. We can provide you with probate mastery training that will instill confidence in your prospects and help your business to become more profitable. With our program and our archived conference and video calls we can give more information on turning leads into prospects and prospects into clients.
  • Use urgency in a smart way: Let people know about the deadlines that exist as far as the courts are concerned. People will be more likely to choose your services if you let them know that you are prepared to act quickly on their behalf in order to put them at the greatest advantage.selling
  • Ask hesitant prospects to explain their reasoning: One effective way to poke holes in a prospect’s objections to using your services is to ask them to explain why they are hesitant. People like to appear to be consistent and logical even when they are not. Use this. Take this opportunity to chip away at their defenses and to further promote your service, explain your qualifications and to state your expertise in the field.

In short, great leads + a power seller = great profits. Great leads + a poor salesperson = poor sales. By pulling back the curtain and looking at what motivates people you can stand among the world’s most effective sales people, marketers and politicians. This – along with our quality leads and the education we can provide – will boost your sales and response rates to the next level.

Myths about Wills and Probate

At All the Leads, we’ve long contended that knowledge is power. If you browse the blog posts on our site and learn a little about the education we offer via our conference call video archive, you will see this principle in action. As a real estate professional you will be called upon to delve into a number of areas and interact with professionals in many different fields. So that you will not have to deal with the topic and professionals in the field, e.g., probate attorneys, from a position of ignorance, we are going to debunk the following myths about probate and wills in general.

  • If someone dies without a will, the state gets everything: This is a very common belief among a lot of people and one that is totally wrong. Although inheritance laws vary somewhat by state, when someone dies the spouse and children are usually the first in line to inherit the deceased person’s estate. Usually assets only go to the state when no relatives can be found. It is still a good idea to have a will to clear up any confusion.
  • It takes a lifetime to probate an estate: Usually the probate process is delayed only for a period of time as to allow creditors to file a claim. This period varies from state to state but is generally not very long.
  • The costs associated with probate will deplete the estate’s assets: For most estates probate isn’t even required in the first place. If an estate does need a formal probate, then the cost of probate is usually less than 5% of the estate’s total value. Sure, survivors are likely to face attorney’s fees but in some states attorneys charge a percentage of the estate’s value rather than a flat or hourly fee. This fee is usually less than if those same survivors were to pay a flat out hourly fee to a probate attorney.myth
  • The oldest child is entitled to be the executor of a parent’s estate: Birth order does not hold any water when it comes to who will be the executor of an estate. The court usually goes with whoever is named in the will regardless of whether or not they are the eldest sibling. The only exception to the court respecting the wishes of the deceased in these cases is when there is a compelling reason to not have the person named in the will be the executor.

Now that you’ve learned about some of the common misconceptions and misunderstandings regarding wills and probate, you can start the probate real estate investing process with accurate information and with confidence. This knowledge will also help you when you purchase listing leads from us. Don’t let probate be the one area that you are lacking knowledge.

Reasons Wills are Contested and How to Prepare for the Unexpected

As most real estate professionals know, it is typically very difficult to successfully challenge a will. This is generally because it is thought that the last wishes of the deceased should almost always be respected even if the living sometimes find some of these wishes to be arbitrary. However, simply because successful challenges are relatively rare, it does not mean that you or anyone else should be complacent when it comes to the probate process. The wrinkle of a challenge to a will can have a profound effect on attorneys, real estate professional and of course the survivors. Let’s look closely at a few grounds for which a will may be challenged. Then, we will look at how you can handle this and some of the other wrinkles that can arise during the probate process.

  • Testamentary capacity: When adults are assumed to lack testamentary capacity, it usually means that the adult in question has senility, dementia and insanity or was under the influence of alcohol or other substance that affected his/her judgment. In order for a successful challenge to be mounted on these grounds the individual must show the person who filled out the will did not under the consequences of said will before signing it.
  • Fraud, forgery, and undue influence: A will can be challenged if it has been proven that it was procured by fraud, forgery or undue influence. If this is proven to be the case then this is, of course, a deal breaker for you as areal estate professional.
  • The will wasn’t signed in accordance with applicable state laws: Each state has its own laws about how a will and testament must be signed. Although it sounds like clerical issue, it is an example of how a will can be successfully contested. It also happens to be the most common reason a will is successfully contested.

How You can Prepare

So how do you prepare for the unexpected, the unlikely and the undesired? You can do so by learning as much about the probate process as possible via our site. We have courses that will help you plan on such unexpected contingencies. We also have real estate leads for sale that will help you move your business forward. Next, you can prepare by-establishing a network of strategic partners such as a probate attorney, bankers, etc. This network can increase your knowledge of when something unplanned may happen.