Tag - leads

Tips for Writing Effective Yellow Letters

The more technologically-advanced the world gets, the more some of us are tempted to abandon methods of communication that seem quaint and out-dated. Well, a yellow letter is a method of communicating with sellers that seems quaint on the surface but can be effective when it is crafted in the correct manner. In other words, communicating with potential sellers is never going to be out-dated. And communication – both written and oral – is a large part of what we as real estate professions do.

What Are Yellow Letters?

Yellow letters are a form of direct mail marketing utilizing yellow, lined paper in order to look more personal. As such, some of the rules governing how to effectively use other kinds of direct mail apply to yellow letters as well. Some of them do. Yellow letters can be very effective when you create them in such a manner as to stand out from the tons of other mail your prospects receive on a daily basis. Here’s a quick primer on how to add color to your real estate marketing efforts using yellow letters.

  • Know your audience: You must know something about the people you are trying to reach in order to tailor your pitch to fit their needs. Otherwise you will be taking shots in the dark and blowing your advertising budget. Do your research first.
  • Carefully draft your letter: Make a draft before composing your letter and watch things such as length and word usage. Be sure to add as much detail as you can so that interested consumers can reach you if they want.
  • Tell them what you want them to do: Never assume readers know what it is that you want them to do. Make your call to action clear and succinct.
  • Create the actual letters: After you have created a framework for your letter it will then be time to write them. If you are not confident in your writing abilities, you can hire others to do this.
  • Track your data: Just as with any advertising campaign you will need to be able to track your results so that you will have actionable data when you need it.writing

Although there are expenses involved in creating, tracking and utilizing the data gathered by yellow letters, they should still be an essential part of your overall marketing strategy. Another part of your marketing strategy that you should utilize is our probate real estate leads. These – and the education our archival phone conferences can bring you – can help give you the edge over the competition. Real estate lead generation websites are also a tool that the successful professional can use to grow his/her business.

Closing Tips for Master Real Estate Professionals

You can schmooze clients, build relationships with various partners and acquire the best real estate leads possible via our probate lead list but at the end of the day it’s all about making the sell. This is the biggest challenge that real estate professionals face. In order to advance your career and propel your business forward, here are some of our carefully researched closing tips.

  • Keep it simple: Don’t overwhelm your client with facts and figures. Yes, they need information to make the best decision, but communicate this data in a personable and direct manner. Of course, you will want to provide the client with any information he/she solicits from you but do this mainly when you are sure they are interested in using your services.
  • Offer multiple options: By presenting multiple options to a potential client you will be able to guide them towards the outcome that works best for them. The reward you will get for these efforts is a customer who trusts you.
  • Listen: There is an old saying that goes “selling isn’t tell, its listening.” You can easily end up pushing your client towards a property he/she is not interested in by not listening to him/her. Ask key questions of your client and listen closely. This will help you know what they need from the start, it will help you gain their trust and respect and it will prevent you from wasting your time in that it will prevent you from guiding your client in a direction they do not wish to go.house
  • Work on your script: Scripts are not bad things. They are not amateurish. They are good. Scripts help you to organize your thoughts and direct your pitch to your client.
  • Ensure constant contact and communication: Make sure that your client can reach you when they need to. Having your client believe you are ignoring them is a surefire way to alienate him/her. Upon your first contact with them, give them all your contact details and let them know when they can reach you.

Of course, we can give you more detailed information on how to expand the following tips. These are just a thumbnail of some strategies you should be using to seal the deal as it were. We have on our site a conference call archive that you can access for more details and of course we have Probate Mastery training that consists of three comprehensive sessions (7 to 9 hours total). These will tell you everything you need to know to turn our vetted leads into clients.

Best Home Staging Tips (Including Virtual Staging)

Even the best real estate leads are only as good as the property that is being sold. Or to put it more precisely, the best leads are made better with the proper staging of the property involved. And let’s face it – in real estate it is all about putting the best face possible on a given property. This is why we’ve boiled down five essential home staging ideas that are both easy to do and proven to bring in the money. Hopefully, these tips will add to your arsenal of education, our probate marketing courses and our vetted leads.

  • Go digital to stage on a budget: Virtual staging is the latest thing and it expands the scope of who your potential clients can be. Use one of the many real estate imaging services to create virtual furnishings that look almost impossible to differentiate from the real thing. This will help potential buyers picture themselves in the home you are trying to sell them far easier.
  • Have pictures taken of the home before you stage it: To give potential buyers a better idea of how they would decorate a space, have your photographer take pictures of the listing empty before you stage it. This will also spare you the cost that your virtual stager would charge to remove furniture and then photograph that space.home
  • Change outdated lighting fixtures: Lighting fixtures are usually such a prominent feature in most homes that it would be a huge mistake to not replace old ones as a part of the staging process. Fortunately, lighting fixtures are non-structural features of a home that can be switched out fairly easily. Moreover, a shiny new lighting fixture adds a touch of class to a home.
  • Make sure the home is cleaned inside-and-out before you stage it: Take the time and effort to make sure that the outside of the home is in tip top shape and that it has curb appeal. Make sure that the home is power-washed, that its gutters are clean, that its lawn is manicured, etc.
  • When in doubt, bring in a professional home stager: The majority of sellers and even real estate professionals have no idea to how stage a home so that it has optimal appeal. If needed add professional stagers to your network of partners.

According the National Association of Realtors, staging a home increases its value by anywhere from 6 to 10%. This is why it would be foolish to neglect this vital part of selling an estate once you have the leads and education we can offer you.

Best Real Estate Marketing Strategies

All real estate experts know that the housing market is constantly full of fluctuations. However, savvy real estate professionals can find opportunities in even the dimmest economic conditions. How can he or she do this? He/she can buy qualified leads and ramps up his/her marketing efforts. In order to help you adapt to these changes and to the competition, we have provided you with six foolproof real estate marketing strategies that will help you excel in 2019.

  • Stay up to date on your social media accounts: Keep all your social media accounts with the big boys – Facebook, Twitter, Pinterest, Google+ and Instagram – up to date. This will help you interact better with users and promote your properties. Instagram and Pinterest in particular good sites for sharing house pics.
  • Add social sharing to property pages: Home shoppers love to share housing picture with their friends and family. Therefore, you should always make it easy for them to share pictures and info on your sight by adding plenty of easily visible social sharing buttons.
  • Consider using a chat service on your site: Let’s face it – people have different schedules. Not everyone is able to communicate with others during normal business hours. Therefore, you should consider hiring a chat service that can take messages and respond to queries 24/7.real estate
  • Reach out to influencers: This has become a very popular way to build and grow brands. And as a real estate agent you will work with a network of professionals – mortgage brokers, general contractors, interior designers. Agree to compensate major influencers in some mutually beneficial way and you will have a partner who is willing to help you grow your business.
  • Use experiential marketing: Engage with former satisfied clients to help you promote your services. These former clients can help you by becoming referral sources and by sharing content about your business via social media.
  • Write guest blogs to earn high quality backlinks to your site: Contribute to one of your colleague’s or partner’s website by submitting informative articles to it. The link back to your website may help generate traffic if the partner or colleague’s site has a high visitation rate.

These are just a few marketing ideas you can use in 2019. We haven’t even touched upon offline marketing techniques. Of course, you can also grow your business by purchasing our real estate leads for sale and by educating yourself on probate marketing. Our site contains a video conference archive and instructional materials that will help you do just that.

Myths about Wills and Probate

At All the Leads, we’ve long contended that knowledge is power. If you browse the blog posts on our site and learn a little about the education we offer via our conference call video archive, you will see this principle in action. As a real estate professional you will be called upon to delve into a number of areas and interact with professionals in many different fields. So that you will not have to deal with the topic and professionals in the field, e.g., probate attorneys, from a position of ignorance, we are going to debunk the following myths about probate and wills in general.

  • If someone dies without a will, the state gets everything: This is a very common belief among a lot of people and one that is totally wrong. Although inheritance laws vary somewhat by state, when someone dies the spouse and children are usually the first in line to inherit the deceased person’s estate. Usually assets only go to the state when no relatives can be found. It is still a good idea to have a will to clear up any confusion.
  • It takes a lifetime to probate an estate: Usually the probate process is delayed only for a period of time as to allow creditors to file a claim. This period varies from state to state but is generally not very long.
  • The costs associated with probate will deplete the estate’s assets: For most estates probate isn’t even required in the first place. If an estate does need a formal probate, then the cost of probate is usually less than 5% of the estate’s total value. Sure, survivors are likely to face attorney’s fees but in some states attorneys charge a percentage of the estate’s value rather than a flat or hourly fee. This fee is usually less than if those same survivors were to pay a flat out hourly fee to a probate attorney.myth
  • The oldest child is entitled to be the executor of a parent’s estate: Birth order does not hold any water when it comes to who will be the executor of an estate. The court usually goes with whoever is named in the will regardless of whether or not they are the eldest sibling. The only exception to the court respecting the wishes of the deceased in these cases is when there is a compelling reason to not have the person named in the will be the executor.

Now that you’ve learned about some of the common misconceptions and misunderstandings regarding wills and probate, you can start the probate real estate investing process with accurate information and with confidence. This knowledge will also help you when you purchase listing leads from us. Don’t let probate be the one area that you are lacking knowledge.

Probate Case Study – Michelle Knobloch – All The Leads Reviews

All The Leads reviews are my favorite content to share with Real Estate Agents and Real Estate Investors.  Every day we live our #1 core value – Provide Value First – to help others find success in doing the same.  We provide a full system to help our Subscribers meet their business goals but, more importantly, a system that offers a huge impact in hundreds of communities to thousands of people every month across the US.

I’m thrilled to have finally captured Michelle’s story on camera so you guys can see the potential of becoming a Probate Expert in your market.  Her opening line says it all…


“All I can say is, it has brought so much joy and peace to be able to do what I do; becoming a specialist in this area.  The lives that we’ve touched, the difference that it’s made, it really is a blessing and we are all passionate about changing lives and making a difference.”
– Michelle Knobloch


Now, we ARE all running a business so it’s not always about “the feels” and emotions…sometimes it IS about dollars.  Serving as a Probate Expert can certainly make a difference in the lives of others but the value provided can also result in a 10x or greater return.  As you will see in the video, Michelle has invested $6,382 to make $61,042 in her first three years as a Probate Expert, which yielded a return on investment of 856.47%

 

Tenure:  3 Years

Probate Closings: 23

Total Cost: $6,382

Total Commissions: $61,042

Pipeline:  6

 

See more Case Studies and All The Leads reviews from our Subscribers HERE

 

If you are a real estate agent or real estate investor looking for real estate leads and you want to offer a service to your community then you really need to consider becoming a probate expert.  Over the next 40 years over $136 Trillion in assets will pass from one generation to the next and nearly 80% of that wealth is locked up in real estate.  This is an opportunity for you to build a strong pillar in your business while your competition is still out begging for business from the same leads they’ve worked for the past 20 years.  All The Leads provides a system driven by ever-expanding knowledge and experience.  To see how many leads we gather in your county each month click here.

probate

Myths about Wills and Probate

At All the Leads, we’ve long contended that knowledge is power. If you browse the blog posts on our site and learn a little about the education we offer via our conference call video archive, you will see this principle in action. As a real estate professional you will be called upon to delve into a number of areas and interact with professionals in many different fields. So that you will not have to deal with the topic and professionals in the field, e.g., probate attorneys, from a position of ignorance, we are going to debunk the following myths about probate and wills in general.

  • If someone dies without a will, the state gets everything: This is a very common belief among a lot of people and one that is totally wrong. Although inheritance laws vary somewhat by state, when someone dies the spouse and children are usually the first in line to inherit the deceased person’s estate. Usually assets only go to the state when no relatives can be found. It is still a good idea to have a will to clear up any confusion.
  • It takes a lifetime to probate an estate: Usually the probate process is delayed only for a period of time as to allow creditors to file a claim. This period varies from state to state but is generally not very long.
  • The costs associated with probate will deplete the estate’s assets: For most estates, probate isn’t even required in the first place. If an estate does need a formal probate, then the cost of probate is usually less than 5% of the estate’s total value. Sure, survivors are likely to face attorney’s fees but in some states attorneys charge a percentage of the estate’s value rather than a flat or hourly fee. This fee is usually less than if those same survivors were to pay a flat out hourly fee to a probate attorney.probate
  • The oldest child is entitled to be the executor of a parent’s estate: Birth order does not hold any water when it comes to who will be the executor of an estate. The court usually goes with whoever is named in the will regardless of whether or not they are the eldest sibling. The only exception to the court respecting the wishes of the deceased in these cases is when there is a compelling reason to not have the person named in the will be the executor.

Now that you’ve learned about some of the common misconceptions and misunderstandings regarding wills and probate, you can start the probate real estate investing process with accurate information and with confidence. This knowledge will also help you when you purchase listing leads from us. Don’t let probate be the one area that you are lacking knowledge.

Why We Use Greeting Card Envelopes for Probate Marketing?

Here is a fact that you may not know – mail is more likely to be opened when is wrapped inside an attractive envelope. And since it is an absolute necessity in this business that you preempt the competition and that you build a rapport with clients, the manner in which you send your message is also important. Thus, there are several advantages to using greeting cards and greeting card envelopes to reach out to clients and strategic partners, e.g. attorneys, bankers, etc.

  • Greeting cards and envelopes come in a variety of sizes and colors: Thus, you have already distinguished your correspondence to the other mail your partners and clients receive. Moreover, the texture, color and size can also be personalized to fit your needs and the content of the mail you are sending.
  • Greeting cards and envelopes are more likely to be saved: People have a habit of saving greeting cards and even the envelopes they came in. This means that they are less likely to be lost or thrown away unlike e-cards.
  • Greeting cards and envelopes are tangible: Because clients can physically touch the correspondence you send them, they are more likely to view its contents as being reliable.
  • Greeting card envelopes are personal: As we have said before on this blog, rapport building is an essential part of what you do as a real estate professional. It is a vital part of yourmailbox motivator communications with your strategic partners as well as your clients. Correspondence sent in an attractive, customized envelope is more personal and attention getting. Clients will know that you have their specific needs in mind when you send your message this way.

The Advantages of Sending Physical “or Snail Mail”

Of course, in our digital age it is fair to ask if sending a physical piece of mail to someone is even practical. We say it is for the following reasons.

  • Direct mail can extend your personal brand.
  • Direct mail can be personalized and its results measured accurately
  • Direct mail can be more cost effective than heading a digital campaign.

For these reasons, we suggest that your probate property strategy include regular mailings to clients and partners. This will make your correspondence stand out from others. We also suggest that in order to grow your listing leads that you join our program. We can help you automate your probate leads marketing program and get results quickly.

probate lawyer

Top Probate Attorneys Give Pointers on How You Can Help Them

One of the key people who will increase the value provided by your services is a probate attorney. There are primarily two reasons for this: First, the probate process is very complex and the average layperson has problems negotiating the various legal twists and turns that are involved in even the simplest case. Second, probate is required in most cases. As such, many issues can arise; people can contest the will, etc. So that you have a hand up on helping facilitate the legal process of probate for your client, we’ve gathered together some advice from top probate attorneys.
Make self available to clients and to the probate attorney: Probate cases can rapidly evolve as wills are contested, etc. Nothing is static. For this reason, your client may need to reach out to you often. Make yourself available to your client so that the probate attorney can have information he or she may need to adjust his strategies.
Know probate process in and out: Only by understanding the ins and outs of probate can you be of assistance to your client and/or the probate attorney. Professionals who are not so equipped can lose money, clients and cost the attorney time. You can increase your knowledge and indeed become an expert through training on our site. At the same time you can grow your real estate seller leads in a cost effective and efficient manner.
Be empathetic with client: Ultimately, it is all about making a sale. However, you must not forget what the client has just gone through. They have suffered the loss of a loved one and are experiencing a difficult and confusing time. You can help the probate attorney by acknowledging this and by letting clients know you understand their current situation.probate lawyer
Be ready to form network of associates: There are others involved in the probate that will help your client and indeed help your business. These people include bankers, lenders and of course, the probate attorney. Be someone who is an expert on team building and knows that it often takes a group effort to accomplish a goal. Probate attorneys can help you. You can help them. And both of you can help clients and their relatives in a time of loss.
There you have it. These are some ways you can help probate attorneys help others and at the same time grow your client base. You can also help yourself by enrolling in our program. Leads don’t just grow trees. Put the time and effort into your business that will accelerate it to the next level and increase your value for clients, attorneys and anyone else who uses your services.

90 Days of Probate Marketing in 30 Minutes or Less!

Information is power. No professional can achieve his/her goal without knowing all he or she can about every topic related to his/her business. This is what our educational resources offer real estate professionals who use either our training videos or who attend one of our conference calls. (We have the year 2014 – 2018 archived on our site.) You see, we give professionals so much information that they, with enough determination, can execute immediately. We give you more than theory. We give you actionable intelligence on how to get the best real estate leads. This allows you to act immediately. For example here are a few things you need to know to grow your leads.

 

  • Who to mail in Probate – You can choose to mail to the estate itself or to the executor.
  • How often to mail probates – You will need to refresh your list of leads and mail them perhaps 4-5 times throughout the year.
  • People you should contact can help you in your efforts along the way – Here you must be creative and our video conferencing sessions can give you immediate actionable intelligence that will save you a great deal of time and effort.

This information helps you with managing your lists and this is knowledge we can give you during our online courses. We will provide you with and help you mine untried sources for probate leads such as:

  • Funeral directors
  • Talk to ministers who conduct funeral services
  • You local probate attorney

We also advise you on the best way to record all obituaries and take recorded names to the courthouse to look up probate files. It simply takes a commitment on your part to use the information we can provide. It takes knowing how to follow up on the leads and information we can give you in one of or video conferencing sessions and our classes. For probateexample, you will need to follow up with your contacts by making them a mutually beneficial proposal, being personable and by being persistent in your efforts.

For just a small investment of time – 30 minutes – we can help you put 90 Days of Probate Marketing under your belt. Your business is certainly with that much time in order to gain 90 days of probate marketing. Make the investment in yourself and use two of the most precious resources yours or any other business has – time and knowledge.