Tag - probate marketing

5 Ways to Access Equity for Improvements When Traditional Financing Isn’t An Option

How Can I Finance Repairs to Get the Most Out of A Listing (Probate or not!) When the Owner Has Equity, But No Liquidity?

In our latest from our Tips From The Trainer vlog series, Chad discusses 5 Ways Real Estate Agents, Investors, and Wholesalers can access and leverage equity to make improvements on a home.

Today’s video was inspired by a question from Susan B.  in California. Susan has an opportunity with a home owned by a 92-year old widow with a fixed income in Palm Springs.  She wants to be able to access 75k in equity to fix the property because she knows she can make that another 150k through construction. The owner has equity but no liquidity, so most lenders don’t want to work with her. What are the best options?  Watch below!

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MORE MARKETING TIPS AND TRICKS:

Mail Marketing Isn’t Dead – Here’s How You Can Bring Your Direct Mail Campaign Back To Life

Ask The Expert – Ivan Oberon – Leveraging Private Money for Your Real Estate Business

 

 

 

 

Turning Probate Leads Into a Million-Dollar Pillar – David Pannell’s Story – All The Leads Reviews

All The Leads reviews are my favorite content to share with Real Estate Agents and Real Estate Investors who are interested in the probate niche.  In this special hour-long webinar, David Pannell joins me to discuss all the chokepoints he came across when getting started in the probate niche, what motivated him to re-organize his team and dive into probate headfirst, and the incredible follow-up sequence his team has built around his probate leads in just one year’s time.

“I live by Gratitude, so I will share with you everything we have failed on, discovered that works, and what we’re currently working on to get the most out of the probate leads…

…No lead purchased will fall through the cracks!”

-David Pannell

I am THRILLED to have David share his roadmap for building a $1,000,000/year pillar in his business just from probate listings and acquisitions! For anyone looking for ways to build their team, get their system organized, or really master your face-to-face presentations so you can land every deal, this video is for you!

 

Tenure: 1 year (Since June 2018)
Probate Closings To Date: 27
Total Commissions: $370k; $1,000,000 projected by close of Q4 2019.
Pipeline: 75+
ROI: 196% since starting; pacing 634% ROI for 2019.

Resources in this video:
ROI Calculator: https://www.calculator.net/roi-calculator.html
Best Scripts for Probate: https://www.youtube.com/watch?v=QSBQgDipp3Q

Call Recap:

5:30 First time calling Probate Leads
6:05 2018 Totals from all lead types
7:37 My First Year in Probate
8:56 Pipeline for 2019
9:26 What’s the split between broker/acquisitions deals?
9:50 Does this work in a competitive market?
10:20 What’s the spread?
10:45 Changing the way you present yourself
12:18 The fortune is in the follow-up
13:07 Getting the Cold-Calling right: Going from “Realtor, Investor” to David
13:40 Showing up to your listing appointments as a professional
15:11 The mindset: Go out and get it!
16:13 Competition from iBuyers and how to get ahead
22:08 The All The Leads Approach – Make it work for you
24:04 Why probate is great
24:47 Winning a listing appointmentwhen another realtor is there
27:40 What do we do with leads that don’t answer the phone?
30:45 One appointment, two guys, three options.
33:25 Bring pre-filled documents, leave a cash offer in hand…. ALWAYS!
37:12 The bottled water secret
38:30 How we found the right ISAs and built up our team
41:25 The perfect ISA for probate leads
48:43 Empathy = Lifelong referrals from clients and other business professionals
51:15 David’s system
59:57 The Numbers
01:03:23 The Million Dollar Pillar

 


About David:  David has been in real estate for 12 years.  He worked with buyers through the short sale/REO period between 2007-2010, switching to listings in 2011. He has also since ramped up his acquisitions.  Like many, he started with open houses and SOI leads. He eventually hired a coach and quickly mastered Expireds/FSBO marketing. He now works directly with ATL, GGMS, and B-School to learn and scale his business. He is focused on solidifying 3 major pillars in 2019, one of which is probate real estate.  In mastering the empathetic approach, the team is looking forward to a third of their projected 300 closings in 2020, to come from probate listings/cash deals alone.


David Pannell on YouTube
Get in touch with David


If you are a real estate agent or real estate investor looking for real estate leads and you want to offer a service to your community then you really need to consider becoming a probate expert. Over the next 40 years over $136 Trillion in assets will pass from one generation to the next and nearly 80% of that wealth is locked up in real estate. This is an opportunity for you to build a strong pillar in your business while your competition is still out begging for business from the same leads they’ve worked for the past 20 years. All The Leads provides a system driven by ever-expanding knowledge and experience. To see how many leads we gather in your county each month, click here.

 

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The BEST Real Estate Cold-Calling Script for Probate Leads – Tips From the Trainer

 

 

 

 

 

 

 

 

Why you SHOULDN’T Open a Real Estate Conversation by Offering your Best Solution

Providing solutions for Personal Representatives means providing options.

In the latest from the All The Leads Tips From The Trainer series, Chad Corbett discusses why you shouldn’t jump head-first into a conversation with a personal representative with your proposed solution at the forefront.  Even if you think you know without a doubt what the best solution for a personal representative’s specific situation is, here’s why should still open your conversation differently:

Think: Provide THEIR Solution, Not Your’s

For more Tips from the Trainer and other content, check out our YouTube channel: https://www.youtube.com/channel/UC2S3yZKD2cvmNX7WBUEue1A

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For more information on Probate Mastery: https://alltheleads.com/education-training/

 

 

Thank you for your participation! Join us every Thursday for a free hour of training from our coaches.

All The Leads Weekly Mastermind calls for Probate Leads

Join agents, brokers, and investors from across the country for the #1 Probate Real Estate Mastermind call in the United States. Thursdays at 1:00pm EST

 

3 Things NOT to Do When Getting Started With Probate Leads

In the latest from the All The Leads Tips From The Trainer series, Chad Corbett discusses 3 common mistakes real estate agents and investors make when they step into the field of probate real estate. By the end, you’ll understand why some of the things people often assume they should skip over can turn out to be some of the most lucrative leads.

 

For more Tips from the Trainer and other content, check out our YouTube channel: https://www.youtube.com/channel/UC2S3yZKD2cvmNX7WBUEue1A

 

Join our Mastermind Group on Facebook: https://www.facebook.com/groups/AllTheLeadsMastermind

 

For more information on Probate Mastery: https://alltheleads.com/education-training/

 

 

Thank you for your participation! Join us tomorrow (6/5/19) at 2PM for our once-a-month live role play call:

Monthly Real Estate Cold-call Role Play

Interested in becoming an affiliate partner or hosting one of our trainers on your YouTube/Podcast/Webinar? Contact affiliate manager Katt Wagner katt@alltheleads.com or visit www.alltheleads.com/affiliates

 

 

 

The BEST Real Estate Cold-Calling Script for Probate Leads – Tips From the Trainer

 

 

 

Sales Psychology: More Tips That Will Help Improve Your Sales

“So keep on playing those mind games together. Faith in the future out of the now,” John Lennon – Mind Games.

Have you ever heard the expression to “be inside someone’s head?” Well as a real estate professional – and let’s face it a sales person – this is just where you want to be when it comes to your clients. When you understand and use human psychology to guide a sale you employ one of the most powerful tools in any real estate person’s arsenal. After all, our probate marketing leads will help you gain prospects, but how you interact with your clients will determine whether or not you can turn prospects into clients. Let us show you some tips about sales psychology that can help you produce more sales.

 

  • Give your prospect fewer options: Giving your potential client too many options will tend to confuse them and make it difficult for them to make a choice. Instead of throwing everything at them that you can do, ask qualifying questions and use this knowledge to see how you can help them specifically.
  • Use urgency effectively: Use urgency and scarcity to let client know that if they delay they may be missing out on a great deal. Just be sure to give them enough information to follow up with you and remain available should they choose to do so. Remind them of the deadlines that are involved when dealing with issues involving probate property.
  • Arouse curiosity: Curiosity if one of the strongest motivators of human behavior. Whet your prospect’s curiosity by telling him a story that relates to his/her situation. You can also follow up an initial encounter with a letter that speaks more about what you can do for your client.probate marketing
  • Use the fear of loss in your pitch: Make your listener know that he/she has a great deal to lose by not using your services e.g., money, time, etc. This is also known as FOMO or Fear of Missing Out and it is often just as powerful as the desire to gain something.
  • Be honest: A lot of people associate anyone who is trying to sell them something as inherently being dishonest. The truth is you can sell without deception and let prospects know this. Admit to your shortcomings and that you will not be able to do everything for your client. In other words, only promise what can deliver.

In short, you will be amazed by how effective these psychological triggers can be once you roll them out of your arsenal. Another tool you can use is our probate leads list and our courses that will give you the knowledge to use the list in the most effective way.

Tips for Writing Effective Yellow Letters

The more technologically-advanced the world gets, the more some of us are tempted to abandon methods of communication that seem quaint and out-dated. Well, a yellow letter is a method of communicating with sellers that seems quaint on the surface but can be effective when it is crafted in the correct manner. In other words, communicating with potential sellers is never going to be out-dated. And communication – both written and oral – is a large part of what we as real estate professions do.

What Are Yellow Letters?

Yellow letters are a form of direct mail marketing utilizing yellow, lined paper in order to look more personal. As such, some of the rules governing how to effectively use other kinds of direct mail apply to yellow letters as well. Some of them do. Yellow letters can be very effective when you create them in such a manner as to stand out from the tons of other mail your prospects receive on a daily basis. Here’s a quick primer on how to add color to your real estate marketing efforts using yellow letters.

  • Know your audience: You must know something about the people you are trying to reach in order to tailor your pitch to fit their needs. Otherwise you will be taking shots in the dark and blowing your advertising budget. Do your research first.
  • Carefully draft your letter: Make a draft before composing your letter and watch things such as length and word usage. Be sure to add as much detail as you can so that interested consumers can reach you if they want.
  • Tell them what you want them to do: Never assume readers know what it is that you want them to do. Make your call to action clear and succinct.
  • Create the actual letters: After you have created a framework for your letter it will then be time to write them. If you are not confident in your writing abilities, you can hire others to do this.
  • Track your data: Just as with any advertising campaign you will need to be able to track your results so that you will have actionable data when you need it.writing

Although there are expenses involved in creating, tracking and utilizing the data gathered by yellow letters, they should still be an essential part of your overall marketing strategy. Another part of your marketing strategy that you should utilize is our probate real estate leads. These – and the education our archival phone conferences can bring you – can help give you the edge over the competition. Real estate lead generation websites are also a tool that the successful professional can use to grow his/her business.

Closing Tips for Master Real Estate Professionals

You can schmooze clients, build relationships with various partners and acquire the best real estate leads possible via our probate lead list but at the end of the day it’s all about making the sell. This is the biggest challenge that real estate professionals face. In order to advance your career and propel your business forward, here are some of our carefully researched closing tips.

  • Keep it simple: Don’t overwhelm your client with facts and figures. Yes, they need information to make the best decision, but communicate this data in a personable and direct manner. Of course, you will want to provide the client with any information he/she solicits from you but do this mainly when you are sure they are interested in using your services.
  • Offer multiple options: By presenting multiple options to a potential client you will be able to guide them towards the outcome that works best for them. The reward you will get for these efforts is a customer who trusts you.
  • Listen: There is an old saying that goes “selling isn’t tell, its listening.” You can easily end up pushing your client towards a property he/she is not interested in by not listening to him/her. Ask key questions of your client and listen closely. This will help you know what they need from the start, it will help you gain their trust and respect and it will prevent you from wasting your time in that it will prevent you from guiding your client in a direction they do not wish to go.house
  • Work on your script: Scripts are not bad things. They are not amateurish. They are good. Scripts help you to organize your thoughts and direct your pitch to your client.
  • Ensure constant contact and communication: Make sure that your client can reach you when they need to. Having your client believe you are ignoring them is a surefire way to alienate him/her. Upon your first contact with them, give them all your contact details and let them know when they can reach you.

Of course, we can give you more detailed information on how to expand the following tips. These are just a thumbnail of some strategies you should be using to seal the deal as it were. We have on our site a conference call archive that you can access for more details and of course we have Probate Mastery training that consists of three comprehensive sessions (7 to 9 hours total). These will tell you everything you need to know to turn our vetted leads into clients.

Best Real Estate Marketing Strategies

All real estate experts know that the housing market is constantly full of fluctuations. However, savvy real estate professionals can find opportunities in even the dimmest economic conditions. How can he or she do this? He/she can buy qualified leads and ramps up his/her marketing efforts. In order to help you adapt to these changes and to the competition, we have provided you with six foolproof real estate marketing strategies that will help you excel in 2019.

  • Stay up to date on your social media accounts: Keep all your social media accounts with the big boys – Facebook, Twitter, Pinterest, Google+ and Instagram – up to date. This will help you interact better with users and promote your properties. Instagram and Pinterest in particular good sites for sharing house pics.
  • Add social sharing to property pages: Home shoppers love to share housing picture with their friends and family. Therefore, you should always make it easy for them to share pictures and info on your sight by adding plenty of easily visible social sharing buttons.
  • Consider using a chat service on your site: Let’s face it – people have different schedules. Not everyone is able to communicate with others during normal business hours. Therefore, you should consider hiring a chat service that can take messages and respond to queries 24/7.real estate
  • Reach out to influencers: This has become a very popular way to build and grow brands. And as a real estate agent you will work with a network of professionals – mortgage brokers, general contractors, interior designers. Agree to compensate major influencers in some mutually beneficial way and you will have a partner who is willing to help you grow your business.
  • Use experiential marketing: Engage with former satisfied clients to help you promote your services. These former clients can help you by becoming referral sources and by sharing content about your business via social media.
  • Write guest blogs to earn high quality backlinks to your site: Contribute to one of your colleague’s or partner’s website by submitting informative articles to it. The link back to your website may help generate traffic if the partner or colleague’s site has a high visitation rate.

These are just a few marketing ideas you can use in 2019. We haven’t even touched upon offline marketing techniques. Of course, you can also grow your business by purchasing our real estate leads for sale and by educating yourself on probate marketing. Our site contains a video conference archive and instructional materials that will help you do just that.

5 Psychological Tools for Power Selling

There’s no doubt about it – human beings are complex creatures. And a great part of selling anything you can imagine to other human beings takes a bit of psychological understanding. You have to be able to read people, to understand what motivates them and to integrate that into your sales strategy. For no matter how good your listing leads are, you will ultimately have to convince other members of our flawed species that your services are best suited for their needs. So, how do you do this effectively? How do you sell better, faster and more profitably from the probate lead list we can provide you with? Take a look at some of the psychological tools “power sellers” use to close the deal.

  • Give your prospect fewer options: Don’t make the decision making process overly complicated for your potential clients. You can best accomplish this by researching your prospects ahead of time in order to determine their specific needs. Also, boil your presentation down to a few specific benefits you can produce for him/her.
  • Understand the 3 types of buyers: Experts have broken down buyers into three types: spendthrifts, tightwads and average spenders. Their percentage in the general population breaks down to 15%, 24% and 61% respectively. If you are selling to tightwads be sure to bundle your services and explain why this saves them money in the long run.
  • Flaunt your expertise to build credibility: The more of an authority you are as a seller the more confidence buyers will have in you and your services. We can provide you with probate mastery training that will instill confidence in your prospects and help your business to become more profitable. With our program and our archived conference and video calls we can give more information on turning leads into prospects and prospects into clients.
  • Use urgency in a smart way: Let people know about the deadlines that exist as far as the courts are concerned. People will be more likely to choose your services if you let them know that you are prepared to act quickly on their behalf in order to put them at the greatest advantage.selling
  • Ask hesitant prospects to explain their reasoning: One effective way to poke holes in a prospect’s objections to using your services is to ask them to explain why they are hesitant. People like to appear to be consistent and logical even when they are not. Use this. Take this opportunity to chip away at their defenses and to further promote your service, explain your qualifications and to state your expertise in the field.

In short, great leads + a power seller = great profits. Great leads + a poor salesperson = poor sales. By pulling back the curtain and looking at what motivates people you can stand among the world’s most effective sales people, marketers and politicians. This – along with our quality leads and the education we can provide – will boost your sales and response rates to the next level.

Myths about Wills and Probate

At All the Leads, we’ve long contended that knowledge is power. If you browse the blog posts on our site and learn a little about the education we offer via our conference call video archive, you will see this principle in action. As a real estate professional you will be called upon to delve into a number of areas and interact with professionals in many different fields. So that you will not have to deal with the topic and professionals in the field, e.g., probate attorneys, from a position of ignorance, we are going to debunk the following myths about probate and wills in general.

  • If someone dies without a will, the state gets everything: This is a very common belief among a lot of people and one that is totally wrong. Although inheritance laws vary somewhat by state, when someone dies the spouse and children are usually the first in line to inherit the deceased person’s estate. Usually assets only go to the state when no relatives can be found. It is still a good idea to have a will to clear up any confusion.
  • It takes a lifetime to probate an estate: Usually the probate process is delayed only for a period of time as to allow creditors to file a claim. This period varies from state to state but is generally not very long.
  • The costs associated with probate will deplete the estate’s assets: For most estates probate isn’t even required in the first place. If an estate does need a formal probate, then the cost of probate is usually less than 5% of the estate’s total value. Sure, survivors are likely to face attorney’s fees but in some states attorneys charge a percentage of the estate’s value rather than a flat or hourly fee. This fee is usually less than if those same survivors were to pay a flat out hourly fee to a probate attorney.myth
  • The oldest child is entitled to be the executor of a parent’s estate: Birth order does not hold any water when it comes to who will be the executor of an estate. The court usually goes with whoever is named in the will regardless of whether or not they are the eldest sibling. The only exception to the court respecting the wishes of the deceased in these cases is when there is a compelling reason to not have the person named in the will be the executor.

Now that you’ve learned about some of the common misconceptions and misunderstandings regarding wills and probate, you can start the probate real estate investing process with accurate information and with confidence. This knowledge will also help you when you purchase listing leads from us. Don’t let probate be the one area that you are lacking knowledge.