Tag - probate

5 Tips for Breaking out of a Sales Slump

Everyone who sales any product or service goes through a slow period. Most of us – even master salespersons – go through periods when we are on fire at certain times to periods when our efforts just don’t seem to be paying off. That’s just the nature of the beast. At times like these, it takes a little self-reflection to figure how to get back on the right track. What can you do at such times? Here are five tips that may help you get out of a sales slump.

  • Don’t give up: Remember that every salesperson goes through down periods. If you experience such a period remember this and forge ahead with your efforts. Resist the temptation to throw your hands up and conclude that all is hopeless. Seldom is this the case.
  • Review your account list: You should do this anyway to see who may have slipped off your radar but during slow times it is even more essential to review your contacts. See if there are people on your list that you have not communicated with in some time and attempt to re-establish a connection.
  • Purchase new leads: If your current client list does not prove to be fruitful, try purchasing and following up on fresh leads. Our real estate leads for sale have been vetted and are ready for you to explore.
  • Take a refresher training course: Everyone needs help from time to time. There is no shame in this fact. At slow times, seek the guidance of people who may be able to give you a new perspective and more information that may help you recharge your batteries. Our courses help by giving you knowledge about the probate process that your clients will find invaluable. We also have archival video conferencing calls that will expand your knowledge.
  • Take a break: If you are due for a holiday – and even if you are not – consider taking a break and clearing your mind. Place yourself into new surroundings and try not to focus on the business for a time. You may come back to it with renewed energy and a fresh perspective.probate

In the end, you are responsible for your slump, and only you can change it. However, like every human being on the planet you may need help from others. Our real estate leads list can help you reverse your fortune and start you out on the road to recovery but only if you are open and willing to take this journey with us.

Common Questions Probate Real Estate Agents are Asked

As a probate real estate agent, most of your clients will depend upon you to be a repository of knowledge. That is what our knowledgebase is all about. We seek to give you all the knowledge you need about probate property and the probate process to make it easier for both you and your clients. This knowledge is contained in our course and in our archival conference call database. However, clients will also want to know that you are the right person to help them. As such, you may be asked some of the following questions as they screen you for the value you may or may not be able to bring to the table.
Qualifying Questions
• Have you sold real property through probate or trust before? You should be truthful here as you should be with all your client’s inquiries. If the answer is yes, then give them detail and show how you helped other clients in the past. If the answer is no, then try to convince your client why they should still take a chance with you.
• How long have you been selling probate and trust real estate? Most people going through probate quickly discover how complicated this area of law is. That is why your clients will prefer to deal with seasoned agents who have spent several years in the business. Moreover, most clients know that strong negotiating skills – which will be put to work on their behalf – come with time and years of practice.
• What sets you apart from other agents? Here, clients are often look for a record of satisfied customers, effective communication and diverse marketing skills. If you cannot explain what sets you apart from the competition you could be driving potential clients away. Therefore, you should give this question careful thought so that you will have an answer ready.
• Do you have a list of references? Always meticulously maintain a database of all your business contacts. In the case with past clients, be sure to communicate with them and ask if they would be willing to give you a positive reference of your services.
• How do you market probate and trust properties? You should always have a probate marketing plan at your disposal. This plan should include how you plan to turn vetted listing leads – which we can provide – into clients, and how you will promote the property in question.
In short, stumbling on any of these critical questions could cost you clients. Clients are entitled to the right agent who can guide them through the probate process and provide them with the answers to these and other important questions. Of course, you can’t know everything as a real estate professional but the wider your knowledge base is and the more confident you are about your abilities, the better off you will be. Let us help expand your knowledgebase and provide with the tools to grow your business.

Facebook Logo with question "Are Facebook Ads Worth It?"

Are Facebook Ads Worth It? Navigating the Digital Marketing World As A Real Estate Agent, Investor, Wholesaler

If you haven’t already heard, this Thursday’s (8/29/19) Live Mastermind Q&A call we will be fielding any questions related to Social Media or the parts and pieces of our Probate Marketing System (The partners are all out to sea, so myself, Jordan, Natalie, and Darci will be taking the reins!)

In anticipation for this week’s upcoming call, Renee Kische asked a few questions in our Mastermind Group she was hoping I could answer on the call.  Well, I’ve had so many points and nuggets pop in my head over the last few days! This morning, I decided writing it out would really be the best way to give a comprehensive answer.

[You can view the original conversation we had by checking out the pinned post in our Facebook Group here]

Renee is in a competitive market and looking for insight on how she can best spend her time and money as she grows her footing in the Probate niche, both as an agent and an investor.  In short, she is asking:

Are Facebook Ads Cost-Effective?

It is my opinion, generally, that the success of Facebook ad campaigns falls on a very broad spectrum, with high success and low cost-per-action existing as an extreme outlier more often than not.  Especially since Renee is in Los Angeles, one of the hottest markets for digital and social marketing agencies AND where everyone seems to want to be a real estate agent without doing much more than throwing thousands into a marketing budget (must be nice, right?), Facebook is probably one of the most saturated marketing channels for general real estate services near her.  Even in smaller markets and less-competitive niches, a successful Facebook ad campaign requires the correct targeting, intended goals, sales copy, value pitch, placement, and the list of factors goes on.

What About Becoming the “Digital Mayor” of Your Niche? Is That More Cost-Effective Than Running Ads on Facebook?

If you’re not familiar with the Digital Mayor concept, it’s something Gary Vaynerchuk coined during the 2016 Inman Connect Conference.  The idea posits that creating highly-local content, distributing and promoting that content, and engaging with your community through online channels will allow you to become a sort of expert and leader in your community, and you can in turn use that reputation in marketing your own listings and services.

You can read Gary’s own words on what it means to be a digital mayor here.

For those of you reading this that aren’t enthused about gambling away thousands of dollars into Facebook ad spend, you might be thinking this approach is a great alternative because writing is free.  While I encourage getting involved in your community and sharing your experiences through meaningful content, I see three major chokepoints people (consistently) run into when trying to become their market’s digital mayor:

1) Underestimating the time (and money) it takes.

You’re running around visiting restaurants and local businesses, trying to take the perfect pictures to use in your posts, and then you’re trying to find enough time to write about it.  When all is said and done, how much time did it take you from start to finish? Scale this up to doing this 2-3 times a week on a consistent basis.  What’s your time worth? This is in addition to the cost of anything you’re paying for in the process.  

2) Becoming “Me” focused instead of community-focused.

If you’re writing from your real estate page about your opinions, your favorite things, your itinerary etc… You have to do so with an immense amount of creativity, zest, and tact or you’ll find yourself entering “join my fanclub” territory.  The goal is to become the leader in “community expert” territory – leadership is a dynamic! Instead of visiting all these places with the purpose of writing about them later on your Facebook Page, why not immerse yourself in the moment, build rapport and focus on networking while you’re visiting new places, and write a review for the business on Yelp, Google, or that business’s Facebook page with an account branded to your business? These are the places people looking for reviews will be most likely to see your review anyway (not your personal pages) – so use that space as free digital marketing real estate AND earn the gratitude of business owners you just met at the same time.

3) The content isn’t reaching enough people, or the right people.

A major component of becoming the digital mayor is distributing and promoting the content you already spent time creating.  If you aren’t promoting and distributing your content, the time you’re spending to make the content in the first place is a waste.   To boost your content to a wide enough audience from a personalized business page will almost always require a significant budget, which defeats the whole purpose of the digital mayor strategy in the first place.

So, How Can You Use Facebook to Grow Your Business Without Spending A Ton of Time Writing Content and Money Promoting It?

The solution I’m getting at isn’t just to say “Ah, to hell with Facebook!”  It’s a powerful platform that provides you with a different type of reach door-knocking, cold-calling, and direct mail marketing simply don’t provide.  Most people have a personal facebook account, and a good amount of realtors/investors have a professional Facebook page branded with their name or their business name.

Is that enough? How do they work together? Where do I start?

There are four pieces your digital presence should include when it comes to Facebook, and while you might already know what personal profiles, business pages, and groups are, I’m going to show you how to fit all the pieces together in a way that makes the most sense for your watch and wallet.

 

Let’s go through each part’s function, potential benefits, and role in the big picture:

 

1) Personal Profile

Your personal profile is your friends, colleagues, and typically people you know personally.  This is the core of your sphere of influence.  This is where you get to be you the most.   My personal advice here? I don’t want to see you post 600 times if you know anyone looking to buy or sell, call me!!!!  But share your funny open house stories. Share pictures of the family you just helped move into a new home.  Make it about memories, laughs, and conversations here and less hard marketing.

2) Personalized Facebook Business Page

This is your “Katt Wagner – Your Guide to Space Coast Homes” page.  The title of this page AND the page description will contribute to your search visibility both in Facebook AND Google! Keywords like Real Estate, Buy, Sell, etc can go in your description.  Keep in mind that this page is really for people who are finding you through word of mouth influence.  When your friends tell THEIR friends about you because they’re looking for a service you provide, they are going to tag you or your page (or both if they’re facebook savvy), or give your name if it’s a conversation happening outside of Facebook.  This page exists as a sort of landing page for people who will be searching for your name specifically, to give them an introduction to who you are, what you do.  Make sure you have a profile picture, cover photo, description, and any other relevant profile information filled out accurately.  Since Facebook AND Google both use page descriptions in their indexing, a description is a good place to include a few “title” keywords – Realtor, Buy, Sell, Home Value, whatever you choose.  Create a few posts with valuable content just so people have a few things to scroll through when they first visit your page.  Make sure you direct people to the appropriate place(s) to learn more or take the next steps if they need your services.

The goal with this is to give people a place to find you on facebook when they are already looking for you by name, or at the recommendation of a mutual friend.  We want to provide enough content for a first time visitor to “get the idea” and get excited about how awesome what you do is and get them somewhere else to contact you or follow you permanently.  We don’t want this page to become a tedious thing to manage – There really isn’t much benefit in trying to squeeze out slightly-relevant content like “5 ways to re-use this household object!” on a page called “Katt Wagner.”  Nobody is going to pay attention.

+Bonus Tip: Facebook changed the way their recommendations work a few months back. Now, whenever someone tags your business page, Facebook counts it as a recommendation! This boosts your visibility and credibility.

3) Non-Personalized Business Page (But still has a solid purpose/brand identity).

Above, I made the argument that having a personalized Facebook Business page is important for word of mouth referrals/tagging within Facebook.  But while your Personalized Business Page can help contribute somewhat to your search visibility, the visibility of that page will be limited or next to nothing for people who aren’t searching for you by name.

Non-Personalized business pages are your gateway to connecting with people who are searching for what you do – and even moreso where you do it.  Two things I want to add here: First, most people aren’t going to go to their Facebook toolbar to search for “real estate, investor, property help, probate…” they’re probably going to look for their area; Second, people are more likely to search for those same keywords in a search engine, and because search engines give more weight to local results, your Facebook Business Page can give you an opportunity to rank in the top results.  Make sure you fill out location information on your business page or you will miss this opportunity.

These pages are pages like “Best New York Homes,” “Palm Bay Property Solutions.” “Bay Area Living.”  These titles all capture an area and will be visible to anyone searching their neighborhood name in the Facebook search bar. But people searching “Palm Bay” might not be interested in Property Solutions, and that page likely won’t get many likes from cold searches.  However, someone might come across that page who does have a need, and the likes you do get will have a higher intent to do business with you.  On the other hand, something like “Best New York Homes” might get a TON of attention because people are interested in cool architecture, interior design, luxury homes, HGTV type things.  But you’ll get a lot of likes from people that have no intention to buy.

In general, I recommend having a business page for each business entity you work under, as well as a separate page if you work in two distinct markets. A good rule of thumb: If you have a separate website or a separate business card for it, you should probably have a Facebook business page to match it.

+Bonus Tip: You can recommend/suggest each of your pages from any other page you own/manage.  If you’ve ever seen the “Suggest pages” on the right hand side while looking at a Facebook page, this is where your other pages will be shown.  You can also share content between different pages if you’d like.

 

But How Can I Keep Up With All Of These Pages?

Unless you have the time to create and curate content for a business page, business pages are best used as a sort of landing page.  People want to fill their Facebook feed with content they find interesting, and unless you have the time to post consistent valuable information from your business page (like a news or radio station Facebook page might do – and remember, they have whole teams of contributors and social content pros to do so), your goal of building a huge general audience on your Facebook business page(s) will probably end in disappointment.  Again, the function of a business page is to be found by people who already have some idea of what they’re looking for, to convey value within a few seconds of a reader landing on the business page, and to direct them on where they can go to learn more (your website, or a platform like YouTube that you consistently utilize) and what to do next if they are ready for your services.

The easiest and best use of your time is in a fourth piece – Facebook Groups.

4) Facebook Groups

This is where we turn Gary V’s “Digital Mayor” concept on its head.   Here at step 4, we have two major obstacles:

    1. What do we do to capture the audience that either 1) doesn’t know you personally, or 2) Isn’t enticed to engage with your real estate pages because, let’s be honest – how often does anyone tune into a branded business page reposting generic 3rd party blogs on “5 ways to re-use this household item”??
    2. How can we build an audience, build a brand, build a network without gambling thousands away into Facebook ad spend or becoming a full-time content creator?

My answer here is to create a Facebook group centered around your community.  Keep it general and make sure the Group Name includes the neighborhood/area people will search for to find it:

The Cocoa Beach Facebook Group
All Things Orlando
Glen Cove Neighbors
Greater Rochester Community

If your community already has a group like this, well, most people looking for groups on Facebook will join more than one, anyway.  You might even want to consider collaborating with the other group’s owner.

Unlike a Facebook Page, Facebook groups allow (and encourage!) members to post content, engage with others, and have conversations.  Groups provide the biggest opportunity for you to grow an audience, expand your network, and become a trusted expert in your community – all without having to create and curate tons of content the way a “digital mayor” would.  Instead of constantly covering community events or writing reviews of local restaurants and hoping someone finds it and follows you to keep reading your opinions, you can bring a group of people together who can start and carry these conversations on their own.

Think of it like a social Chamber of Commerce for the vendors you’ll bring on board, and a 24-hour block party/community resource group for your general audience.  It’s worth it to reach out to a few related but non-competitive vendors in your area, tell them about your group’s purpose, and ask if they’d like to take on a moderator role in exchange for bringing value to the group. Don’t forget to ask them to invite their Facebook friends to join the group as well!

There are so many ways to get a group engaged – Encourage members to ask for recommendations and post their own, share events they know are happening this weekend, etc..  Keep it light and fun.  We are always shocked at how our group members are already carrying conversations before we’ve even had a chance to get on Facebook! Group members can provide such tremendous value and experience on their own – something they wouldn’t be able to do if they only liked your business page!

+Bonus Tip: Create the group from the profile/page of your choosing and the group will highlight it! In the top right corner, it will show your audience “Group Created By: _____” and give you some bonus recognition.

+There are so many things you can do in groups: Watch parties, Live Videos, Invite Email Contacts to join, share content from other places to the group, etc…

+A good rule of thumb is if it reads like a Craigslist ad, it probably doesn’t bring value to the group.  Encourage people to share and participate without flagrant self-promotion.  Don’t be afraid to moderate – and hey, if you see someone doing some tacky marketing in the group, is there an opportunity here to build a relationship by starting a conversation with them?  Maybe they run a classic automobile restoration company and are trying to get their name out there – Could they add some curb appeal at your next open house, and could you share with the group the awesome response your guests had to Jim’s restored 1967 Ford Mustang?  Now you’re sharing great experiences and have a new friend in the neighborhood.

With the Right Approach, These Four Pieces Will Work In Harmony Without Consistent Input.

Take the time to set pieces 1-3, particularly your business pages, up properly: Fill out your basic information; add contact information; get your profile images up; and make 2-3 posts so people see some meaningful content when they first visit any of these pages.

Once you do that, you can share content you’re creating anyway to these pages, but you do not need to expend time and money playing social media content wiz.

With your digital presence established on Facebook, get focused on immersing yourself in the community, and view your Facebook group as your digital neighborhood.  This time spent will yield much greater rewards, both intrinsically and extrinsically.

Oh, and one other awesome perk?  There are all sorts of ways you can use group audiences for targeted ad campaigns (i.e. cost-effective ad targeting!) – this topic will likely become a Tips From The Trainer post on its own soon ;).

 

 

So there you have it! The Best Bang-For-Your-Buck on Facebook is To Use It To Immerse Yourself In The Community Digitally.

Thank you for your question, Renee Kische!

 


For more Tips From The Trainer:

Our Tips From The Trainer Blog Category

Our Tips From The Trainer Playlist on Our YouTube Channel

And if you have a question or topic you’d like us to cover in a future Tips From The Trainer episode, drop a comment below letting us know!


 

Join Our Mastermind Group: https://www.facebook.com/groups/AllTheLeadsMastermind

Interested in Probate Leads/Automated Marketing? https://my.alltheleads.com/checkmycounty

 

 

 

 

Turning Probate Leads Into a Million-Dollar Pillar – David Pannell’s Story – All The Leads Reviews

 

How To Leave Voicemails when Cold-Calling Real Estate Leads - Tips From The Trainer with Chad Corbett

Should You Leave Voicemails When Cold-Calling Leads? What to Say and How Often? | Tips From The Trainer | Probate Leads Training for Real Estate Agents, Investors, and Wholesalers.

Should You Leave Voicemails When You’re Cold-Calling / Prospecting Your Probate Leads?

You’ve gotten your introduction down…

[Here is some great advice for opening your cold-calls without boxing yourself in as JUST an agent]

You know how to overcome objections….

[Here is advice on how to provide options instead of jump to one solution]

You’re ready to pick up the phone!

….

But what if you reach an answering machine?

 

Leaving voicemails can be intimidating: The recording starts quickly, the time you have to speak is limited, and only some answering machines give you the option to review and re-record your message if you mess up.  You often have one shot, and a limited time-frame, to get your message across.

 

Most people try to rush and explain everything they do in 15 seconds. This DOESN’T WORK!  Not only is this overwhelming, but it’s akin to showing all your cards in a game of poker.  Effective voicemails provide a warm introduction, leave enough room for curiosity, and provide a reason your lead should call you back.

 

What is the right voicemail to leave personal representatives/prospective sellers?
When is the right time to leave it?
How often should you leave a message if you’re calling leads more than once?

 

It seems like it’s something really simple, but it’s critical to your business to get the most out of your prospecting time…. So what’s the right way leave a voicemail???

In this video, Chad goes through the voicemail he leaves and why it has consistently been the most effective for generating call backs from leads, as well as some other best practice tips for voicemail etiquette.

Check it out!


(And don’t forget! When leaving a voicemail, make sure you remember to provide a call-back number!)

 

So there you have it! Get more call-backs, get more appointments, get more deals! Put it into practice and come back to share your results!

 

 

For more Tips From The Trainer:

Our Tips From The Trainer Blog Category

Our Tips From The Trainer Playlist on Our YouTube Channel

And if you have a question or topic you’d like us to cover in a future Tips From The Trainer episode, drop a comment below letting us know!

 

 

 

Join Our Mastermind Group: https://www.facebook.com/groups/AllTheLeadsMastermind

Interested in Probate Leads/Automated Marketing? https://my.alltheleads.com/checkmycounty

 

 

 

 

 

Why you SHOULDN’T Open a Real Estate Conversation by Offering your Best Solution

5 Surprisingly Simple Ways to Nurture Leads and Increase Sales

Not even the best leads are necessarily ready from day one to become customers. It takes a skilled and knowledgeable salesperson to be able to nurture leads through every step of the sales process. In other words, the purpose of lead nurturing is to educate the prospect and build their awareness of the value you can create for them. What are the ways to nurture leads and increase sales? Here are five proven techniques tried and tested by top salesmen and women.

  • Follow up promptly: If you say that you are going to follow up with a client do it and do so quickly. This can be via phone, email or marketing material just make sure that you do not overwhelm your lead with emails, calls, etc and that he/she lead has enough time to digest the information you do provide.
  • Send personalized emails: When it comes to establishing a relationship with clients, personalized emails are the way to go. In fact, a study by Experian concludes that personalized emails generate more responses and create greater revenue for sales persons than generic emails.
  • Provide your leads with valuable information: Effective lead nurturing requires that you be able to provide your contacts with proof that the services that you can provide can help them. For this, you will have to have a deep knowledge base yourself when it comes to the probate process. We can widen your knowledge through our Probate Mastery© Training and our archival video conferencing calls.
  • Offer a discount of your services: People love to feel as if they are getting a bargain. Therefore, offer your leads a discount if you can. Moreover, offering a discount can sometimes help you to re-engage with leads with whom you have lost contact. If you are able to discount your services or give your lead some extra incentive for using your services, you may even gain a valuable referral in the future.
  • Address your leads pain points: This involves active listening. Learn why your lead is hesitant so that you can address his/her concerns. This will take confidence and a mastery of the probate process.sales

The process of lead nurturing sounds complicated, but really isn’t especially if you have carefully vetted probate real estate leads to begin with. Our company provides this and the knowledge you need to use these leads effectively. We are one of the most complete real estate lead generation companies on the Internet. Just remember that a buyer’s journey is not necessarily a straightforward path that he/she travels alone. You must often guide your prospect along the way.

Mastermind Highlight Summary - Handling Probate Real Estate Objections. Probate Attorney Myths

TRUTH or MYTH?? “Our Probate Attorney Said We Can’t Sell Until Probate is Closed!” Handling Objections – Mastermind Highlights

In this highlight, Chad covers the basics of the probate process and how to communicate effectively to prospective clients that they CAN move forward in selling their inherited property – even while probate is open.

 

Has A Personal Representative Ever Told You They Can’t Do Anything With Their Inherited Property Because They’re Still Going Through the Probate Process?

Maybe their attorney misspoke. Maybe they were taking in too much information at once and didn’t really understand correctly.  In any case, this is a MYTH!

The Truth Is, Probate Doesn’t Need To Be Closed In Order To Sell Property!

There are even instances where settling an estate requires property to be dealt with.

We know this is a common misconception, wherever it may originate from.  We also understand people trust their probate attorney and in order for them to be receptive to you, you’ll need to convey value and expertise confidently when you hear this kind of objection.

In this highlight, Chad covers the basics of the probate process and how to communicate effectively to prospective clients that they CAN move forward in selling their inherited property.

Call Summary

Kenneth calls in from California and asks a few questions about the probate process. How does the overbid process work? How do creditor claims work in probate and what is the window for that? How does the bill for the Broker Price Opinion (BPO) get assigned through probate? Is it true I can’t move forward with selling the property until the estate is closed?

Chad gives a great overview on the timeline of the probate process, dispels the myth that property can’t be sold until probate is closed, and offers great verbiage for handling this objection in a way that conveys value and expertise.

Don’t forget, when you are able to help a personal representative move forward when they thought they had to wait, you now have a great opportunity to build a bridge with their probate attorney! Show THEM how you can provide the same success story for their other clients.

This highlight is from Mastermind Call #238.

Join Our Mastermind Group for more resources and networking opportunities.

 

SEE ALSO:
HOW TO HANDLE THE MOST COMMON PROBATE REAL ESTATE OBJECTIONS: https://youtu.be/j-OnEg_nC_A

Ask The Expert – John Erik Fraker, JD; EVERYTHING You Need To Know About Working With A Probate Attorney To Grow Your Real Estate Business.

 

 


 

Connect with Chad Corbett: https://www.linkedin.com/in/chad-corbett/

Interested in Collaborating or Becoming and Affiliate Partner? Contact Katt at katt@alltheleads.com

 


Probate Leads/Automated Marketing for agents, investors, and wholesalers: Check For Leads In Your County! (954-400-3500)

 

 

Probate Quicksand – Knowing When Your Clients Need a Hand

 

Assets That Don’t Need to Go Through Probate

 

 

 

How to Help A Client File Probate, Get COMPENSATED Through The Estate, and Sell Inherited Property – Probate Real Estate Leads Top Plays and Highlights

“What should I do when a client has been taking care of bills for an estate, but hasn’t filed probate yet?”

Kwabla is a newcomer who found us through Chad’s interview with Ty the Flipman (which you can catch here). He has a motivated seller who did not file probate yet, but she has been paying bills to maintain the house. Chad gives some GREAT advice for getting her through the probate process and helping to ensure she can be compensated for her time and monetary input through the estate. Then, Kwabla (an investor and wholesaler) will be able to close a deal on this probate property!

This highlight is from Mastermind Call #238.

 

Join Our Mastermind Group for more resources and networking opportunities: https://www.facebook.com/groups/AllTheLeadsMastermind

SEE ALSO:
Creative Financing – Don’t stop at a cash offer! Here are 5 Ways to Access Equity for Improvements!

Ask The Expert – John Erik Fraker, JD; EVERYTHING You Need To Know About Working With A Probate Attorney To Grow Your Real Estate Business.

 

 


 

Connect with Chad Corbett: https://www.linkedin.com/in/chad-corbett/

Interested in Collaborating or Becoming and Affiliate Partner? Contact Katt at katt@alltheleads.com

 


Probate Leads/Automated Marketing for agents, investors, and wholesalers: Check For Leads In Your County! (954-400-3500)

 

 

 

 

3 EASY Ways to Improve your Cold-Calling Script – Live Cold Call Role Play Breakdown and Critique

Vlog: How to BUILD MOTIVATION behind Cash Offers and As-Is Prices by Pairing Real Estate Math and Empathy

Ask The Expert – Everything You Need To Know About Working With A Probate Attorney to Grow Your Real Estate Business, With John Erik Fraker, JD

How can you protect yourself from risking your own capital when a motivated seller needs additional services (cleanouts, repairs, rehabs etc…)?

Offering Sellers Vertically-Integrated Solutions Without Putting Your Own Money On The Line Is Easier Than You Think!

The best way to position yourself and your brand is to provide unique value your competition can’t (or won’t!) offer.  How can you provide a wide-array of services when you’re just starting out? How do you respond to a client who asks “How much is this going to cost upfront?” And how can you protect yourself from risking your own capital?


 

On our 235th Mastermind Q&A call, Alesha from Ft. Myers had some questions about building her vendor list with all of these considerations in mind.  Is it important for her to find vendors that will allow invoicing at closing? How can she confidently handle seller’s questions on cost?  In most cases, vendors will get paid after they’ve done what they promised anyway, but Chad offers his advice.

Susan from the Bay Area, California builds on what Alesha was asking: She is curious if we have any documents to help secure payment at closing for additional vendor services paid for up front, as she put her capital on the line once before and got burned.  Chad recommends agents and investors not to put themselves in the position to risk their own capital by providing the services themselves (though he describes how he has made exceptions twice with elderly clients who were very honest and traditional – You can still use your discretion!).  Chad offers key advice; liens are a great tool your contractors can use to ensure payment; for clean-out companies and others, you can leverage a lender who will write their own agreement to secure payment or who will take a premium to hold the risks themselves through to closing.

Don’t be afraid to educate and ask these vendors if they are prepared for this work – they will be important team members as you come across situations where this is needed and you will all build strong business relationships with new clients this way.

 

Bonus Tip: Liquidity isn’t the only option available to a seller who wants to make improvements before selling their property – Get creative with these 5 ways to access equity for improvements when traditional financing isn’t an option: https://alltheleads.com/5-ways-access-equity-improvements-traditional-financing-isnt-option/ )

5 Ways to Access Equity for Improvements When Traditional Financing Isn’t An Option

Vlog: How to BUILD MOTIVATION behind Cash Offers and As-Is Prices by Pairing Real Estate Math and Empathy

Your Roles and Goals as the Expert are the Same.

Whether you’re a real estate agent or an investor, you probably want to do good business so you can continue to grow your business.  Doing good business requires you not just to offer different solutions in different circumstances, but to help your clients understand their options so they can make an informed and confident decision.  The methodology we teach consistently recommends that all real estate professionals are capable of bringing cash-offers to the table, helping a client list a property as-is, and coordinating repairs and vendor services to prepare a property to go up on the MLS at full retail price, whether this is accomplished independently or by referring business to someone in your professional network.

So, you can provide each of these things no problem, and now you’ve got to guide your clients as they make decisions on which route is best for them.  But what should you do if you come across a client who is disheartened by a cash-offer or as-is price estimate that’s lower than they expected, when you know fixing and selling the house at full price isn’t a viable solution either?

Getting past the stigma of a cash-offer

It usually isn’t easy for a homeowner to accept the reality of a cash-offer on a property they have sentimental attachment to.  They don’t often realize the retail price they have in mind for the property would require a significant investment of time, energy, and finances to attain. As the professional, you get to play an important role in helping them understand why and when accepting a cash-offer or selling as-is might be a much better value for their time.

This video will detail how you can use real estate math to close this gap in perception and build motivation with the prices you present to a client, instead of letting the prices be a source of discouragement.

Find our seller net sheet template in our Mastermind Group on Facebook:
https://www.facebook.com/groups/AllTheLeadsMastermind


Our Mastermind Highlight Reel highlights various top plays from our weekly live (and free!) training calls.
This top play is from Mastermind call #232, which includes greater details on calculating market pricing: https://youtu.be/EdA6OocSiuA

For more tips for increasing acquisition opportunities from probate leads, check out this highlight video: https://youtu.be/QSRZVhUgTfE

For more insight on scripts for cold-calling probate leads, check out our Tips from the Trainer Video – The BEST Real Estate Cold-Calling Script for Probate Leads: https://alltheleads.com/best-real-estate-cold-calling-script-probate-leads-tips-trainer/


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AND our Once-A-Month live role play call at 2pm EST every First Wednesday.

 

 

 

 

Assets That Don’t Need to Go Through Probate

Going through probate can be time-consuming and expensive. This is why so many people dread this legal process. Think of it: The stress of losing a love one is bad enough without it being coupled with this sometimes arduous process. However, as a professional you need to know that many assets, including real estate and retirement accounts, may not need to go through probate at all. Let’s take a closer look at some of these exceptions.

Non-Probate Assets

  • Retirement accounts—IRAs or 401(k)s, for example—for which a beneficiary was named
  • Life insurance proceeds (unless the estate is named as beneficiary, which is rare)
  • Property held in a living trust
  • Funds in a payable-on-death (POD) bank account
  • Securities registered in transfer-on-death (TOD) form
  • S. savings bonds registered in payable-on-death form
  • Co-owned U.S. savings bonds

There are many other non-probate assets that you should know about and be able to relay to your clients. The educational materials on our site teach you what you need to know in order to best aid your clients and your business. We also provide you with listing leads that you can use.

Probate Assets

Assets that are solely titled in the name of the decedent, are jointly held as tenants in common or are not exempt from probate must go through the probate process. Additionally, items that are subject to probate must be included in an inventory list and submitted to the probate court.

Things to Remember about Probate in GeneralA calculator, document, and pen showing asset calculations

As we have discussed before on this blog and you should know by now, probate is a legal process whereby a court overseas the dispositions of a deceased person’s assets. This may occur regardless of whether or not the deceased left a will. The important thing to know is which belongings are considered to be probate and non-probate assets. The other important thing for you to know is that items that do not have to go through probate can be transferred to the people who inherit it much more quickly.

Ultimately, the way to let clients know that you will be of value to them is to learn as much about the probate process as possible including the obstacles that may arise. You can also aid them and yourself by building a network of professionals to assist you. This network and this knowledge will help you be more effective. It will also make your more profitable as you navigate the world of probate property.