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Willie Gallegos realized he left 12 deals on the table because he didn’t work an old set of probate leads.
He decided it was time to get accountable and work these leads instead of letting them fall through the cracks!
So, he took a few minutes to prepare and send off a voice broadcast (ringless voicemail) campaign, and from that campaign he’s already purchased a property himself and taken a listing.
Willie’s story is a 60-second case study of success with probate real estate leads, and how a little motivation can bring an easy ROI. In addition to his ringless voicemail campaign, he sent emails to about a dozen probate leads and is now working on a third deal referred by a probate attorney who saw value in what Willie offers as a probate specialist.
Would you take 30 minutes to follow-up with a set of old probate leads if it put 3 deals in your pipeline?
Willie is a real life reminder that the fortune is in the follow-up – And all it takes is a little motivation to bring BIG SUCCESS.
Let’s put it into practice!!!
Willie shared this story on our 245th Live Mastermind Q&A call, which you can catch in full here.
Want more tips, tricks, success stories, and motivation to keep your cold calling and prospecting efforts going strong?!
Join the All the Leads Mastermind Group on Facebook.
If you’re interested in probate real estate, you already know the importance of direct mail marketing. Probate records (whether pulled from the probate court or through a probate list), contain at least one address, and since anyone can run a probate search, the mailbox can be one of the most competitive places to market. There may be dozens of other realtors, investors, and wholesalers working the same set of probate real estate leads, competing to for any probate property that might need to be sold.
Competitive markets (Think probate in California, Florida), typically favor those who send out multiple letters, but running a multi-touch direct mail campaign to follow up with personal representatives as they move through the probate process can be difficult, especially for those who are just getting started or have smaller marketing budgets.
[Interested in optimizing your direct mail marketing? Read More: Direct Mail Isn’t Dead!]
What about calling the personal representative of the estate? Calling probate leads is an effective way to build rapport and demonstrate your value by leveraging your services as the solution to any problem they’re dealing with right now in the probate timeline, whether they need help holding an estate sale, filing and filling out probate documents at the probate court, or discussing options for any property in probate.
Whether your goal is getting listings from probate leads, wholesaling probate houses, or purchasing probate properties as an investment, taking off your agent/investor/wholesaler hat, picking up the phone, and calling probate leads as THE Probate Specialist in your market can be extremely effective in terms of up-front cost and overall conversion.
But what about the leads you can’t make contact with? The ones who don’t answer unknown numbers, never clean out their voicemail inbox, or simply aren’t the type to speak on the phone (I’m sure some of us can relate!)…. Then what?
You’ve probably already thought about using email marketing to grow the probate pillar of your business. Maybe you want to maximize your budget. Maybe you’re procrastinating picking up the phone and prospecting (Not sure how to start calling? Check out this quick probate script critique and squash your fears! https://alltheleads.com/3-easy-ways-improve-cold-calling-script-live-cold-call-role-play-breakdown-critique/ )
Or, maybe you just want to use every marketing channel effectively (Which is what we recommend!).
If you found your way here because you’re curious how effective email marketing is for probate, or are wondering how to write email copy for personal representatives that gets your phone ringing, we’ve got you! In this Tips From The Trainer, Probate Coach Chad Corbett covers his best practice tips for writing effective email copy, using tools like Mailchimp and Gmail to save time, and staying away from spam filters.
If you’re a subscriber, we also show you how to find email addresses (now included for free!) in your probate leads lists in the ATL CRM!
0:38 Open Rates for Email Marketing, any industry vs. real estate
1:04 Why do real estate professionals gravitate towards email?
1:28 Open rates for email marketing vs direct mail and cold calling
1:47 Best Email Strategy
2:09 Navigating the All The Lead’s CRM to Find Emails In Your Lead Lists
2:50 Canned Responses
3:15 Effective Email Copywriting: Use A Personalized Subject Line
3:39 Chad’s Email Copy for Prospecting Probate Real Estate Leads
4:15 The Number One Thing NOT to do in your email marketing
4:54 Mirroring Your Probate script/USP
5:49 Drip Campaigns, Email Lists, Opt-Ins – Why I Use Mailchimp
7:35 Spam filters, email blacklists, and other best practice tips.
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And if you have a question or topic you’d like us to cover in a future Tips From The Trainer episode, drop a comment below letting us know!
The ultimate Probate YouTube Channel: https://www.youtube.com/channel/UC2S3yZKD2cvmNX7WBUEue1A
Join Our Facebook Mastermind Group: https://www.facebook.com/groups/AllTheLeadsMastermind
If you’re having trouble finding phone numbers, addresses, or emails for probate leads you’re pulling from the courthouse, speak to someone on our sales team to see if we can do the data research for you: 954-400-3500
Interested in Probate Leads/Automated Marketing? https://my.alltheleads.com/checkmycounty
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